Online Advertising

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• Why Your Site Didn’t Make My Media Plan
  Jan 26, 2010 - This article by Hollis Thomases originally appeared in ClickZ on January 26, 2010. Media planners and buyers (like ClickZ columnists) (...)
• The Rise of Mobile Social Networks - Part 1
  Jan 13, 2010 - Happy New Year and welcome to 2010: the year marketers have predicted will be HUGE for mobile. Throughout 2009 we (...)
• Media Planning for New Year’s Resolutions Mindsets
  Jan 12, 2010 - This article by Hollis Thomases originally appeared in ClickZ on January 12, 2010. Happy New Year’s fair readers! Are you (...)
• The State of Search, Part 2: Google’s Game-Changing New Features
  Dec 16, 2009 - Google has been very busy. Last week, we took a closer look at just a few of the many new (...)
• Thank You Ad:Tech New York, 2009
  Nov 10, 2009 - This week’s blog is contributed by Stacy Smith, Media Supervisor at Web Ad.vantage, and agency representative at Ad:Tech New York, (...)
• Online Marketers Gearing Up for Black Friday & Cyber Monday
  Nov 03, 2009 - Is your online marketing campaign ready for Black Friday and Cyber Monday? Now that Halloween has come and gone, retailers (...)
• Online Pharma Ads: Consumers Need More Information
  Sep 29, 2009 - When it comes to marketing on the Internet, pharmaceutical marketers need to educate consumers, give them more information, and, of (...)
• Online Advertising in the Caribbean
  Jul 10, 2009 - During a recent trip to Puerto Rico, I had the pleasure of meeting with some industry compatriots, principals of local agency The Korber Group. In comparing notes, I discovered quickly that despite the fact that Puerto Rico is a U.S. territory, it and the rest of the Caribbean lags extremely far behind the U.S. when it comes to pretty much all things Internet. Below is some of the conversation I had with The Korber Group. (...)
• Making Distinctions in Contextual Advertising
  Jul 07, 2009 - As one of the oldest forms of online advertising, contextual advertising has come a long way since the Web's early days and, as a consequence, defining it precisely has become more of a challenge. Contextual advertising used to differentiate itself from display advertising by the fact that it meant specifically text-only ads. Turning to Princeton University's WordNet definition of "contextual," "relating to or determined by or in context," let's make some clearer distinctions about today's options in contextual advertising. (...)
• Ad:tech NY 2008: Social Media Wins Exposure
  Jul 02, 2009 - This year's ad:tech New York conference felt a little surreal. There we were, in times of deep global economic strife, our country's most revitalizing election season in a century finishing with a bang. And yet it could have been 1999. Show floors were no less crowded, keynote presentations no less packed. (...)

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