Online Advertising

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• Integrating Twitter into Ad Campaigns
  May 28, 2010 - This article by Hollis originally appeared in ClickZ on June 16, 2009. Twitter is the media darling du present. But (...)
• Summertime Media Planning Strategies
  May 28, 2010 - This article by Hollis originally appeared in ClickZ on June 2, 2009. Soon school will be out and people will (...)
• How to Prepare for an Online Direct Response Campaign
  May 21, 2010 - This article by Hollis originally appeared in ClickZ on May 19, 2009. Preparing a direct-response campaign requires analytical thinking. (...)
• B2B Lead Gen Advertisers Finally Have Their Own Network
  May 21, 2010 - This article by Hollis originally appeared in ClickZ on May 5, 2009. Why, after all these years, does our industry (...)
• How Niche Media Planning Might Be Better for Your Advertiser
  May 18, 2010 - This article by Hollis Thomases originally appeared in ClickZ on May 04,2010. As an online media planner, have you ever (...)
• Healthcare Advertising’s Newest Model | ClickZ Rewind
  May 14, 2010 - This article by Hollis originally appeared in ClickZ on April 21, 2009. I’ve written a lot about contextual advertising, mainly (...)
• Want to Be a Better Media Planner? Get Social | ClickZ Rewind
  May 14, 2010 - This article by Hollis originally appeared in ClickZ on April 7, 2009. As media planners, we really need to understand (...)
• 20+ Niche Video Sharing Sites by Topic
  May 14, 2010 - When it comes to online video, everyone is familiar with YouTube (unless they’ve been living under a rock these past (...)
• Online Advertorial Still an Ugly Duckling in 2009
  May 07, 2010 - This article by Hollis originally appeared in ClickZ on March 24, 2009. “Is Advertorial a Four-Letter Word?” That’s a (...)
• Keeping Tabs on the Interactive Advertising Bureau
  May 07, 2010 - This article by Hollis originally appeared in ClickZ on March 10, 2009. The organization responsible for setting measurement (...)

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