Online Advertising

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• Twitter Finally Joins the Mix With Its Own Ad Offering
  May 04, 2010 - This article by Hollis Thomases originally appeared in ClickZ on April 20,2010. Last week, Twitter (finally) revealed its first real (...)
• iPad = iPain for Media Planners?
  Apr 20, 2010 - This article by Hollis Thomases originally appeared in ClickZ on April 06,2010. Another Apple device; another bout of hype. Apple’s (...)
• Next Generation Contextual Advertising Evolves Out of the Box
  Apr 06, 2010 - This article by Hollis Thomases originally appeared in ClickZ on March 23,2010. All media planners should be aware of, and (...)
• Ten Ways Online Media Planning Differs From Print
  Apr 02, 2010 - This article by Hollis originally appeared in ClickZ on February 24, 2009. Probably more than any other media at the (...)
• Quantifying the Pass-Along Value of Online Advertising
  Apr 02, 2010 - This article by Hollis originally appeared in ClickZ on February 10, 2009. Most media planners and buyers intuitively know that (...)
• Performance Media Planning: Six Factors to Consider
  Mar 26, 2010 - This article by Hollis originally appeared in ClickZ on January 27, 2009. As advertisers tighten their belts in a down (...)
• The Rise of Mobile Social Networks - Part 2
  Mar 25, 2010 - In The Rise of Mobile Social Networks - Part 1 we discussed current and future progression in the mobile marketing (...)
• Ad Standards Don’t Prevent Media Planning Challenges
  Mar 23, 2010 - This article by Hollis Thomases originally appeared in ClickZ on March 23,2010. The early days of online media have long (...)
• What Do Mobile Social Networking and Green Beer Have in Common?
  Mar 17, 2010 - Will you be using Facebook from your mobile phone to send your friends a green beer today? If you’re (...)
• Media Planning for eCPA and Other Performance Metrics
  Feb 23, 2010 - This article by Hollis Thomases originally appeared in ClickZ on February 09,2010. When it comes to acronyms, the media industry (...)

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