Online Advertising

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• 5 Reasons to Start Q4 Ad Planning Right Now!
  Aug 24, 2012 - It’s that time of year. The weather is changing, the kids are going back to school, and the holiday (...)
• 7 Considerations for More Effective Mobile Marketing & Advertising
  Aug 03, 2012 - When business owners think about mobile marketing, they commonly think of it as running mobile banner ads. However, there (...)
• 4 Simple but Effective Digital Marketing Ideas for Travel & Tourism
  Jul 06, 2012 - The dog days of summer are upon us and vacation season is in full swing. Some of our staff are (...)
• 10 Pros & Cons of Low-Cost, Self-Serve Online Advertising
  Jun 29, 2012 - We’ve extolled the virtues of self-serve (or “DIY”) online advertising for companies needing a low-cost digital advertising solution several (...)
• Will mobile phones replace your wallet?
  Jun 01, 2012 - With services like Google Wallet and Amazon Mobile Payments becoming more commonplace, and a new breed of smartphones with built-in (...)
• 6 Need-to-Know Tips for Advertising on Facebook
  May 04, 2012 - Although Facebook is the largest, most popular social network in the world, advertising on Facebook’s platform isn’t usually a (...)
• Viral Video: Funniest Company Spoofs
  Apr 24, 2012 - "Company humor" sounds like an oxymoron: For most of us, conjures up images of emcees telling bad jokes at conference dinners. But for companies that can pull it off, the payoff is huge: A well-crafted humor video, for instance, can engage and entertain an audience; encourage viral, word-of-mouth distribution and press mentions; and build awareness and interest in the brand or product. The very best ones even directly impact sales. (...)
• Online Ads: 7 Dos & Don’ts
  Apr 13, 2012 - While many businesses these days want to improve their online visibility, many don't know how to approach it other than to build a website and maybe do some search engine marketing. Yet 14 years after the launch of the first self-serve advertising platform, GoTo.com, I'm still surprised how little many businesses still know about do-it-yourself online advertising opportunities available to them. (...)
• Mobile Trends in Emerging Markets [Infographic]
  Apr 12, 2012 - With the meteoric growth of emerging markets and the rise of mobile penetration and digital consumption, marketers need to be thinking globally when it comes to new opportunities, especially for mobile advertising. This comprehensive infographic from JANA explores the future of mobile advertising in emerging markets. We compiled our favorite stats from the infographic below. (...)
• Does Super Bowl XLVI Portend the Future of Media Planning?
  Feb 14, 2012 - Super Bowl XLVI was a historic event. For the first time, our nation's biggest single-day sporting event was streamed live online. This migration is a big deal. To understand how, I had a "fireside chat" with Jonathon Shaevitz, CEO of Maxifier, a technology company enabling digital publishers to visualize, optimize, and maximize campaign inventory and performance in real time. (...)

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