Online Advertising

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• Why Online Video Ads Should Be in Your Media Plan -They rock!
  Jul 13, 2010 - This article by Hollis Thomases originally appeared in ClickZ on June 29,2010. It’s been nearly two years since I wrote (...)
• Can Media Agencies and CPA Networks Play Nice?
  Jul 09, 2010 - This article by Hollis originally appeared in ClickZ on August 25, 2009. Ever since advertisers figured out they could track (...)
• The Definitive List of Self-Serve Online Ad Buying | ClickZ Rewind
  Jul 09, 2010 - This article by Hollis originally appeared in ClickZ on July 28, 2009. Self-service online ad buying solutions have existed for (...)
• More Standards Coming to Social Media Advertising
  Jun 30, 2010 - This article by Hollis originally appeared in ClickZ on July 14, 2009. In April, Nielsen predicted social network advertising (...)
• Data Reporting Tools That Aid Media Planning
  Jun 30, 2010 - This article by Hollis originally appeared in ClickZ on June 30, 2009. Media planners, online and off-, base their (...)
• Ad Technology vs. Agency: Who Has the Advertiser’s Ear?
  Jun 29, 2010 - This article by Hollis Thomases originally appeared in ClickZ on June 15,2010. If you work agency side, this kind of (...)
• 5 Cheap & Easy Ways to Create Video Content
  Jun 24, 2010 - According to recent comScore data, internet users watched 30.3 billion videos in April 2010 alone. The internet is increasingly becoming (...)
• 5 Pros & Cons of Self-Serve Advertising
  Jun 09, 2010 - Many well known websites and social networks (such as Google, Advertising.com, MSN, Facebook, and LinkedIn) offer self-serve advertising—a form of (...)
• 5 Reasons Why DIY Online Marketing Fails
  Jun 03, 2010 - In an economy of uncertainty and reduced marketing budgets, it’s understandable (and commendable) when companies decide to take the do-it-yourself (...)
• 7 Deadly Sins of Online Media Planning
  Jun 01, 2010 - This article by Hollis Thomases originally appeared in ClickZ on May 18,2010. This week, I thought I’d have a little (...)

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