Online Advertising

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• Mobile Trends in Emerging Markets [Infographic]
  Apr 12, 2012 - With the meteoric growth of emerging markets and the rise of mobile penetration and digital consumption, marketers need to be thinking globally when it comes to new opportunities, especially for mobile advertising. This comprehensive infographic from JANA explores the future of mobile advertising in emerging markets. We compiled our favorite stats from the infographic below. (...)
• Does Super Bowl XLVI Portend the Future of Media Planning?
  Feb 14, 2012 - Super Bowl XLVI was a historic event. For the first time, our nation's biggest single-day sporting event was streamed live online. This migration is a big deal. To understand how, I had a "fireside chat" with Jonathon Shaevitz, CEO of Maxifier, a technology company enabling digital publishers to visualize, optimize, and maximize campaign inventory and performance in real time. (...)
• What Advertisers Should Know About Video in 2012
  Jan 17, 2012 - This article by Hollis Thomases originally appeared on ClickZ on January 10, 2012. As I thought about the future of (...)
• 5 Digital Marketing & Advertising Resolutions for 2012
  Jan 06, 2012 - Unless you’re a doomsayer resignedly preparing for Armageddon, 2012 will go down as a game-changing year for digital marketing and advertising. The (...)
• How GeoEdge Helps You Spy on Advertisers
  Dec 22, 2011 - At Web Ad.vantage, we’re always reviewing the latest online marketing tools and technologies (we live for demos & 30-day free (...)
• Supersize My Ad
  Nov 02, 2011 - This article by Hollis Thomases originally appeared in ClickZ on October 18, 2011. Bigger ads seem to be the current (...)
• Acquiring Media Planning Business in a ‘New Normal’ Age
  Oct 04, 2011 - This article by Hollis Thomases originally appeared in ClickZ on September 20, 2011. In these economic times, what does the (...)
• 5 Important Considerations Before Doing Mobile SEO
  Sep 22, 2011 - Earlier this year, Search Engine Land published a series of mobile search stats from Microsoft that should make everyone (...)
• 5 Mobile Marketing Ideas for Challenger Brands
  Sep 16, 2011 - As if we need more proof of mobile’s exponential growth and importance, Hubspot recently published an article with some amazing (...)
• 47 Ways to Buy and Place Online Display Ads
  Jul 06, 2011 - This article by Hollis Thomases originally appeared in ClickZ on June 28, 2011. Not that long ago, online display advertising (...)

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