Online Advertising

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• Different Views of View-Through Tracking
  Dec 14, 2010 - This article by Hollis Thomases originally appeared in ClickZ on November 30,2010. A media planner’s job is to plan campaigns (...)
• Marketing to Digital Moms
  Nov 30, 2010 - This article by Hollis Thomases originally appeared in ClickZ on November 16,2010. When I attended ad:tech New York two weeks (...)
• 5 Things Local Businesses Need to Know about Google Hotpot
  Nov 24, 2010 - Last week, Google launched Hotpot: a new location-based recommendation engine powered by social media—more specifically, powered by the ratings and (...)
• Advertising Through Deal Sites: Groupon and Beyond
  Nov 16, 2010 - This article by Hollis Thomases originally appeared in ClickZ on November 02,2010. Coupon and deal sites practically predate the Web. (...)
• 30+ Groupon-Like Deal Sites for Online Media Planning
  Nov 12, 2010 - The massive success of Groupon, the original group buying site that crowdsources local savings, has spawned an entire group buying (...)
• Improving the Performance of Display Advertising
  Nov 12, 2010 - This article by Hollis Thomases originally appeared in ClickZ on December 1, 2009. In tight economic times, where the media (...)
• Local Online Media Planning Options, Part 2
  Nov 12, 2010 - This article by Hollis Thomases originally appeared in ClickZ on November 3, 2009. Local and “hyper-local” online advertising is becoming (...)
• 5 Reasons Rich Media Ads Rule Over Standard Ads
  Oct 11, 2010 - In my next media life, I want to be a Flash designer. Marketing may be a science to some, but (...)
• Local Online Media Planning Options, Part 1
  Oct 08, 2010 - This article by Hollis Thomases originally appeared in ClickZ on October 20, 2009. More and more, we see advertisers ask (...)
• Is Your Display Ad Budget Shrinking?
  Oct 08, 2010 - This article by Hollis Thomases originally appeared in ClickZ on October 6, 2009. In these economic times, advertisers are trimming (...)

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