Online Advertising

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• Niche Media Planning: Ad-Supported Mobile Games
  Jun 09, 2011 - This article by Hollis Thomases originally appeared in ClickZ on May 31, 2011. Last year, Nielsen found that when it comes (...)
• Twitter, Facebook, Groupon, and Social Media - What Online Advertisers Need to Know
  Apr 12, 2011 - This article by Hollis Thomases originally appeared in ClickZ on April 5, 2011. Did I get your attention? Of course (...)
• How Search Insights Inform Display Ad Buying
  Mar 31, 2011 - This article by Hollis Thomases originally appeared in ClickZ on March 22, 2011. Online media strategy can be as easy (...)
• 10 Ways Brands Can Target Moms by Fusing Online Advertising and Social Media
  Mar 28, 2011 - This article by Hollis Thomases originally appeared in ClickZ on March 8, 2011. A study recently released by Burst Media (...)
• How Keyword Research and Competitive Search Fuels Display Campaigns
  Mar 04, 2011 - This article by Hollis Thomases originally appeared in ClickZ on February 22, 2011. Traditionally, the worlds of online display advertising (...)
• The Definitive List of Self-Serve Online Ad Buying (Updated for 2011)
  Feb 02, 2011 - This article by Hollis originally appeared in ClickZ on July 28, 2009, but was revised & updated with new sites (...)
• A Second Helping of Online Media’s Alphabet Soup
  Jan 25, 2011 - This article by Hollis Thomases originally appeared in ClickZ on January 11,2010. In Part 1 of this column, we covered (...)
• Attribution Reporting: The Most Overlooked Media Planning Tool
  Jan 11, 2011 - This article by Hollis Thomases originally appeared in ClickZ on December 28,2010. I recently spoke with Jason Heller, EVP of (...)
• 2009?s 20 Most Unoriginal Online Media Planning Strategies
  Dec 29, 2010 - This article by Hollis Thomases originally appeared in ClickZ on December 15, 2009. Let’s be real: the online advertising industry (...)
• DSPs, SSPs, RTBs, DMPs – Online Media’s Newest Alphabet Soup
  Dec 28, 2010 - This article by Hollis Thomases originally appeared in ClickZ on December 14,2010. If audience size is any indication of a (...)

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