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Search Engine Optimisation (SEO)

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Ninety-two percent of the online population visits a search engine, portal or community site every month* and top search engine rankings can generate up to 900% more traffic to a site translating to up to 80% more in sales. Can your site afford not to be found in search engines?

Search Engine Optimisation (SEO) is the process of consistently fine-tuning your web site’s components in order to improve its natural organic search engine rankings. With major search engines growing and changing literally daily, you benefit from an experienced and dedicated search engine optimisation company who understands the most current organic optimisation and paid search campaign management techniques. If your site is not listed in the top 2 pages of a search engine, chances are you are missing out on traffic, visitors and sales.

Search Engine Optimisation Can:

  • Drive more qualified traffic
  • Increase leads and sales
  • Maximize brand visibility
  • Give your site a competitive advantage
  • Become a cost effective addition to your strategic online marketing plan

Since 1999, Web Advantage has been providing successful search engine optimisation services to clients in sectors ranging from consumer brands, to professional services firms, to B2B-Commercial/ Industrial to education and non-profit. We optimize sites and track search engine rankings for the six most commonly used search engines; including Google, Yahoo and Bing.


The above chart shows our clients’ collective before and after rankings for Google, Yahoo, and Bing after one year of Web Advantage SEO services.

88% of our client’s keywords are currently included in the Top Two pages of Google, Yahoo & Bing!

Get Rankings. Get Quality Traffic. Get Conversions.

Our breadth of experience, specialisation and attentiveness make us a stand-out SEO agency in a crowded sea. When clients choose us, they tend to stick around for years because we don’t make false promises (we’re straight shooters) and because we get results.

Our SEO Services & Methodology

The Optimisation Process

We provide you with a precision SEO process. This process allows us to execute efficiently and predictably while allowing us the flexibility to accommodate your unique web site and SEO needs. By adhering to this process and its rigid deadlines, we know that we will have success.

Our SEO Specialists

Simply put, Web Advantage is a close-knit group of smart and highly motivated people who share a strong work ethic and a commitment to our clients. Since we’re a boutique shop and not a monster-sized agency trying to crank out our work, we can afford to be choosey when it comes to hiring. When you choose to work with Web Advantage, you’re given a dedicated SEO Account Manager as a primary point of contact and at least two SEO techs involved in your SEO execution.

Search engine optimisation is a complex endeavor, and there are no quick and easy ways to garner long term top positions in the search engine results pages. You can rely on our professional knowledge, best practices, skills and tools along with our careful attention and creative insight to assist you in improving your search rankings. Our SEO Specialists spend a significant amount of time researching search engine updates and changes, developing new approaches and techniques and attending national conferences to ensure we have our finger on the pulse of the search engine industry. Because we are tracking multiple client sites across the major search engine players, we notice trends and are able to cater our recommendations based on the most current happenings in the various search algorithms used to determine the ranking of your site.

Our SEO Services Include:

  • Discovery – to understand your positioning points and objectives;
  • Keyword Research And Selection – identifying the best keywords to use for your search engine optimisation given your products or services, your target audience, your points of differentiation and your competition;
  • Keyword Rankings – securing your search engine rankings prior to SEO and then tracking them over time;
  • Quarterly SEO Recommendation Reports – specific instructions on how to improve your web site in order to achieve better search engine rankings;
  • Auditing – To ensure our recommendations have been implemented and done so correctly;
  • Manual Submissions – to search engines and search directories;

Additional Skills

In addition to standard search engine optimisation services like detailed Keyword Research, web site assessments and SEO Recommendations, Web Advantage is also adroit in Competitive Analysis, broken links analysis, XML site maps, HTML coding and programming, securing highly qualified and relevant links for Link Popularity and in-depth reporting analysis. In addition to our SEO Packages, we can provide Social Media Optimisation services like content distribution and placement, SEO of press releases and blog or online video consultation in support of your SEO objectives. We also have a growing expertise in International SEO.

SEO Capacity

Web Advantage has handled SEO projects of all scale, but we do not take on more projects than our capacity allows. During the sales process, we will be honest with you to let you know when we could start on your project because once we start we maintain the strict deadlines our process requires. We’d rather not take on a job if we can’t do the job right.

SEO Client Testimonials

Our search engine optimisation clients testify to our expertise and diligence. Read what our clients say about our SEO Services and proven results. When our clients rave, “I think you guys are amazing,” we know we’re accomplishing our objectives.

What our SEO Services Can Do For You

As the premier SEO Agency in Maryland, we provide comprehensive campaign management to ensure we understand your business objectives and help you track measurable outcomes from your Search Engine Marketing and Search Engine Optimisation campaigns. Contact Web Advantage today using our online Request for Proposal form, or call us at 0402 165 128.

You may also be interested in…

…Learning more about our Pay Per Click Management Services & PPC Consulting.

…Discovering why Web Advantage is the right choice for you.

…Viewing our Company Portfolio.

Agencies, Consultants and Web Developers should see our Partnership Program.



Web Advantage guided us through the intricacies of search engine marketing, recommending strategies based on our specific needs and budget. They responded quickly and expertly to our questions and concerns, always displaying patience and understanding. 

--Director of Marketing Communications
North Metropolitan TAFE

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