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Online Competitive Intelligence Assessment

TheSubmit an Online RFPse days, companies large and small recognize that one key way to reach their target audience is through the Internet. As a marketing medium, however, the Internet itself has become quite the multifaceted field — there are dozens of tactics to consider like search engine optimisation (SEO), Pay Per Click search engine advertising (PPC), email marketing, coupons and deals, social media marketing, and advertising options ranging from display to contextual to video. And this doesn't even take into account the various ways in which people now access digital media — from PCs to smart phones. It's enough to make your own head spin let alone try to figure out and keep up with what your competition is doing.

To address these concerns, Web Ad.vantage offers its Online Competitive Intelligence Assessment. Online Competitive Intelligence Assessment can reveal:

  • Marketing activities your competitors are doing across the Internet
  • What tools and tactics your competitors are using
  • Your competitors' search engine rankings compared to your own
  • What keywords are driving traffic to competitor sites
  • How much online traffic your competitors are capturing
  • How competitors are spending online advertising dollars
  • Popularity of your competitors in social media
  • Online competitors you didn't even know you have

Using diverse tracking and analytics tools to extract competitor data and interpret it clearly into common sense language for you, each Online Competitive Intelligence Assessment report is custom-produced according to your particular needs and burning interests. Every Online Competitive Intelligence Assessment report includes "implement now" recommendations, and we can even include a complete review and analysis of your top competitors' websites.

Want to out-perform your competition? Our Online Competitive Intelligence Assessment services give you the advantage you need to get ahead. Give us a call at 0402 165 128 or contact us via our Online Request for Proposal form to learn more.


In this rapidly-changing industry, it is refreshing to work with a company who can guide us through the very complex world of search engine marketing. I heartily recommend Web Ad.vantage and have the highest level of confidence in their abilities. 

--Director of Marketing Communications
North Metropolitan TAFE

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