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Digital Strategic Guidance

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All too often in digital marketing we see cases where businesses are just executing on tactics–performing Search Engine Optimisation (SEO), buying Pay Per Click/Google AdWords (PPC), producing and placing banner ads, setting up social media accounts, etc.–without having a real business-objectives based strategy in place to provide focus. As a result, companies often come to us with the following frustrations:

  • Game Plan“We can’t seem to make any forward movement or progress; we’ve spent a lot of money on ad campaigns and tactics but we’re not moving our needle.”
  • “Digital is so confusing and complicated nowadays. With so many different tactics, how do we know which direction to go in?”
  • “We’ve been burned before and now we’re afraid of being ripped off. There are too many snake oil salesman out there promising us the moon and the sky.”
  • “There are still too many silos that don’t talk to each other. Sales, Marketing, Creative, IT and third-party providers. Someone needs to speak all these languages and help bring order to the chaos!”

Is your business strategy-challenged?

Client Quote

Digital Strategic Guidance is a light-weight consulting service aimed at helping strategy-challenged companies develop a better foundation for their digital marketing efforts. It combines a top-line audit and assessment of your current digital marketing activities with a half-day Strategic Guidance Session and concludes with actionable, prioritized go-forward recommendations. Your deliverables include:

  • Top-Line Assessment & Key Findings document
  • Pre-Brainstormed List of Ideas
  • One half-day long Virtual Strategic Guidance Session involving two (2) Web Ad.vantage digital strategists (including company president/Chief Digital Strategist Dana White)
  • Strategic Session Outcomes Recap & Strategic Direction document

Is digital strategy something your business struggles with? We can help. Give us a call at 0402 165 128 or Request an Estimate to get in touch with us.


The reason we started working with Web Ad.vantage was because Glass Jacobson needed a way to provide data on the ROI of our website and digital marketing efforts. After more than a year of Web Ad.vantage\'s quarter-over-quarter web analytics analysis, we have more than validated our efforts. 

-Sarah Janowitz Sedlak, Director of Business Development
Glass Jacobson

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