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Are You a Challenger Brand? How to Tell if Your Brand is Ready to Take on the Market

What marketing characteristics do the great Challenger Brands and companies of the past 15 years share? Learn about the eight credos of successful challenger brands in this report.

Challenger Brands feel and know in their gut they are or need to be different in their approach to market. If this feels and sounds like you, read on to learn more about what makes Challenger Brands different and their guiding philosophies.

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-Nancy Dysard, Director for Marketing & Public Relations
Harford Community College

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