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Success Spotlight

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Hiring a successful agency leads to becoming a successful client. It’s a simple as that. Web Advantage clients turn to us because they know we have a proven track record of online marketing success.

Our experience providing digital marketing services to such a diverse range of clients for the past thirteen years has taught us a thing or two about success. We know that it’s not enough to just do the work—it’s all about delivering results. Therefore, we build performance metrics into all of our online marketing services: SEO, PPC, display advertising, and social media. In short, we put our best foot forward in everything we do.

Forgive us for bragging, but we think you’ll want to stay in-the-know about the frequent success stories we create for our clients, and our continuing success as a leading online marketing agency. That’s why we’re shining the spotlight on our work below, and hope you’ll enjoy reading our stories.

Web Advantage Helps UNICEF Canada Give “Gifts of Magic”

UNICEF’s “Gifts of Magic” provides life-saving and life-enhancing gifts, such as food, water, and education to the worlds most vulnerable children.

The online media campaign that Web Advantage planned, bought, managed and optimized for UNICEF Canada’s “Gifts of Magic” 2010 holiday campaign delivered over 3.1 million targeted ad impressions and 8,808 clicks, resulting in an 89% increased conversion rate, exceeding expected performance goals.

Web Advantage’s Niche Ad Strategy Gives a Huge Boost to IFAW’s Animal Activism Campaigns

The International Fund for Animal Welfare (IFAW) is one of the largest animal welfare organisations in the world. IFAW contacted Web Advantage for a targeted banner ad buy that would help drive traffic to animal activist site where visitors could take action against whaling and raise awareness.

With a very short turnaround time for planning the buy and launching ads, Web Advantage developed a niche ad strategy targeting proven websites whose primary audience includes environmentally-conscientious, pet-owning women over age 30. Our recommended niche websites accounted for more than 24% of all conversions and resulted in a 55% conversion rate.

Following the “Stop Whaling” campaign success, IFAW further contracted Web Advantage to promote during the holiday gift-giving season. Our ad placements resulted in a strong click-through rate and helped IFAW increase ROI by more than 50% over the previous year’s campaign.

Dramatic Search Engine Rankings Increase for SEO Client, Return on Focus

Return on Focus, a pharmaceutical marketing strategy company, was looking to execute a more concerted effort to improve organic search positioning and increase targeted web traffic and leads, and turned to Web Advantage for search engine optimisation.

Through quarterly SEO, Web Advantage helped Return on Focus go from having virtually no search visibility to commanding a dominant presence at the top of the search results in Google, Bing, Yahoo and others. Of the keywords Return on Focus is targeting for SEO, 77% of keywords now appear in the Top 2 pages of search engine results, with multiple keywords boasting positions within the Top 5 rankings.

Baltimore Restaurant Week Paid Search Micro-Campaign Drives Unprecedented Traffic

Restaurant Week is a semi-annual fine dining discount event that the city of Baltimore looks forward to every year. Web Advantage has provided Tourism Australia with PPC services to promote the event, and Baltimore tourism in general, for several years.

This year, the Winter Restaurant Week PPC campaign drove unprecedented traffic for a three week campaign, generating a 333% increase over normal monthly paid search traffic with a cost-per-click 85% less and a click-through rate 170% greater than the monthly norm for Tourism Australia’s core campaign.

Web Advantage’s Three-Peat Year-Over-Year Result Improvements to Growing Pharmaceutical Brand Leads to 18% Increase in Budget Allocation to Web

After delivering 60% increased search traffic and 90% increased site engagements with a 50% decrease in cost-per-engagement using integrated tactics such as Search Engine Optimisation, Online Display Media, and Pay Per Click, as well as diligent campaign analysis and budget management, one of Web Advantage's pharmaceutical clients increased their 2011 online budget allocation by 18% and earned another brand medication to market for an overall 97% increased spend.

Web Advantage Generates Over 580 Qualified Sales Leads for EPiServer in Less than Four Weeks

Web engagement and content management platform, B2B company EPiServer, retained Web Advantage’s consulting and tactical services to develop a web marketing strategy to help the company generate qualified leads.

After testing several tactics and marketing messages as proof of concept, Web Advantage was able to launch a white paper-based lead generation campaign that generated over 580 highly-qualified prospects in less than four weeks and at a cost of less than $45.00 per lead for a sale worth more than five figures.


Web Advantage keeps us abreast of changes in the industry and is able to recommend new, key, strategic sites to target that always perform well above average. Our last campaign had a CTR of 0.28% and generated more than 5,800 conversions over a two week period! 

-Cassandra Koenen,
Director, IFAW

International Fund for Animal Welfare

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