Content Marketing Strategy

Once upon a time, companies could get away with websites full of static pages and stale content. No longer! In today’s social media-centric age of content creation, sharing and curation, customers demand fresh, timely content that’s interesting, share-worthy, and most importantly, valuable to them in some way. But creating good content alone isn’t enough—you must also do something with it to ensure it reaches your target audience and not just living in a vacuum.

Your content should:

• Attract and engage visitors
• Build relationships with your target audience
• Be “sticky”-that is, keep visitors coming back!
• Express your brand’s personality
• Nurture your sales and leads pipeline
• Be created with the goal of driving action
• Present your branded marketing messages consistently across all media

But creating good content alone isn’t enough-you must also do something with it to ensure it reaches your target audience and is not just living in a vacuum. Be sure that your content also:

• Ties together/feeds into other content channels (social, email, website, print, etc.)
• Gets distributed through social, mobile, and other relevant channels to help improve the reach of your brand message and the likelihood of improved search engine rankings

If all of the above points aren’t checked off for your content, your content strategy (or lack thereof) needs an overhaul!

Web Ad.vantage offers Content Marketing Strategy as a standalone service to help you improve under-performing content and formulate an all-points “plan of attack” for producing it, scheduling it, and distributing it. Your Content Marketing Strategy should will be customized to fit the exact needs of your business and take into account your available time, resources and production capabilities. We’ll show you how to create content that resonates with your audience and drives action, help you develop an editorial calendar, and most importantly, how to track and measure it all so that you can understand its value and how well it’s performing.

Are you in a content rut?

Does your company struggle with the daily grind of creating fresh content and knowing what to do with it? We’re here to help. Let our digital strategists develop an achievable Content Marketing Strategy for your business that gets results.

Call (410) 942-0488 to discuss your content needs with us today, or Request a Quote to get started.

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