Social Media Advertising

Looking to tap into social media but are worried about factors like time and resources to do so? There’s another way to jump into the fray: advertise on social networking sites such as Facebook, LinkedIn, Twitter, on blogs and through other networks that offer their own advertising platforms.

Because social networking sites require member registration and obtain such rich information about their members, social media advertising is uniquely and highly targetable based on user data and demographics such as gender, location, interests and professional status.

Whether your focus is B2C or B2B, Web Ad.vantage’s Social Media Advertising services can help you develop and launch an engaging social media advertising campaign that reaches that right target audience. We offer advertising support for the following social media platforms:

Facebook Advertising

With over 500 million active users across the globe, Facebook is the largest social network online today. Because of its popularity and ability to target users based on their profile data, Facebook is a very attractive platform for advertisers.

Facebook offerssimpleimage and text-based ads that are highly targeted toward user data, with the ability to test multiple ad versions tomaximizethe effectiveness of your campaign. With controllable ad costs, flexible pricing structures like CPC and CPM, and its own tracking analytics, Facebook ads can be a very effective way to reach your target market.

LinkedIn Advertising

LinkedIn is the professional social network that boasts over 90 million members. LinkedIn offers several different advertising options that range in visibility and affordability, including self-service ads called DirectAds and more robust advertising options leveraging multiple display ad formats, as well as others.

On LinkedIn, advertisers have the unique ability to target users by job title ad function, seniority, company name, company size, and industry. Larger ad buyers can target based on custom criteria such as Career Changes, Unemployed Professionals, Business Travelers, and Opinion Leaders, among others. Such granular professional targeting options make LinkedIn a very effective B2B advertising option.

Twitter Advertising

Twitter offers its own advertising options in the form of Promoted Tweets. Promoted Tweets are ordinary tweets that advertisers pay to highlight to a wider group of users. Displayed at the top of Twitter.com search results pages and in some users’ tweet streams and third-party Twitter applications (such as TweetDeck), Promoted Tweets are very visible and retain all the functionality of a regular tweet. Since Promoted Tweets are essentially regular tweets, they are not an “ad” in the traditional sense and function more as an organic part of Twitter. Twitter also offers Promoted Trends and Promoted Accounts.

Blog Advertising

These days, some blogs get more traffic and break more news stories than the major news networks. Some blogs are required reading. Many blogs have become invaluable resources for very niche audiences, and you can find almost any niche small or large represented. Popular niches for blogs include technology, politics, women and moms.

Bloggers are not ignorant to the traffic they’re attracting and many have found ways to monetize their traffic through the sale of ad space on their blogs. Many topical blogs are now represented by blog advertising networks which have unique ad platforms and delivery systems. If you’re looking to target by a particular audience type, chances are you can do so effectively through blog advertising.

Let Us Manage Your Social Media Ad Campaign
Interested in learning more about our Social Media Advertising services? Contact Web Ad.vantage today by completing our Online Request for Proposal or call us at 0402 165 128.

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