The search engine that business searchers go to first is Google, which 66 percent of the respondents say they use most. The other top search engines among the business community include Yahoo (15.25 percent) and MSN (7.8 percent).
Google: 66.37%
Yahoo: 15.25%
MSN: 7.8%
AOL/Netscape: 4.16%
Lycos: 0.55%
AltaVista: 1.55%
FastSearch: 0.35%
Excite: 0.70%
Hotbot: 0.30%
iWon: 1.21%
To an even greater extent than the online public at large which uses Google about 23% of the time , the business community overwhelmingly uses Google to conduct its searches. Yahoo (at 15.25%) and MSN (at 7.8%) combined only represents 23% of use.
The survey of business users and their search behavior conducted by WebAdvantage.net, a search engine marketing and interactive agency, also reveals that members of the business community rely more heavily on organic search results than paid search listings.
The survey, which was conducted between October 1st and 31st, polled 475 respondents and has an overall margin of error of 2.6 percent. View a white paper with survey results.
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