Social Media

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• 6 Need-to-Know Tips for Advertising on Facebook
  May 04, 2012 - Although Facebook is the largest, most popular social network in the world, advertising on Facebook’s platform isn’t usually a (...)
• Viral Video: Funniest Company Spoofs
  Apr 24, 2012 - "Company humor" sounds like an oxymoron: For most of us, conjures up images of emcees telling bad jokes at conference dinners. But for companies that can pull it off, the payoff is huge: A well-crafted humor video, for instance, can engage and entertain an audience; encourage viral, word-of-mouth distribution and press mentions; and build awareness and interest in the brand or product. The very best ones even directly impact sales. (...)
• Biggest Mistake I See on Twitter
  Mar 20, 2012 - If you’re just using Twitter to lurk, you can stop reading now: This advice does not pertain to you. But if you intend to use Twitter for any sort of marketing, whether for yourself or your company, then I beg you: Please take a few minutes now to fully complete your Twitter profile. (...)
• 5 Overlooked Social Sharing Tools & Tactics
  Mar 16, 2012 - Creating content is only half the battle. Getting people to view, share, comment upon, or otherwise know your content exists (...)
• Are You Separating Your Personal & Business Social Media Accounts? [Poll]
  Mar 14, 2012 - As more and more of the general public climbs aboard and becomes familiar with the social media bandwagon, we are hearing folks say that they are now separating the use of their social media accounts by purpose. Primarily the division falls between Facebook and LinkedIn, with Facebook being reserved for strictly family and friend activity and LinkedIn for business relationships. Is this the case for you too? Please complete our simple poll. (...)
• Facebook Pages: Big Changes Coming Soon
  Mar 13, 2012 - Spent a lot of time learning about and building out your company's existing Facebook page? Oh well: It's pretty much being upended by March 30, whether you like it or not. Facebook's latest announced round of changes to Pages, the business equivalent of your personal profile page, go live at the end of the month. (...)
• 4 Things Pinterest Isn’t Saying
  Mar 01, 2012 - Have you heard about Pinterest, the latest social media darling? It's already surpassed 11 million user accounts and leading to no fewer than a dozen news headlines a day right now. The hoopla is getting ridiculous ... and not just a little annoying. We're not saying Pinterest won't help your business--it very well might, especially if you're in retail, design or travel. But make sure you're being smart about it. (...)
• What Social Media Actually Costs
  Feb 23, 2012 - When was the last time you chose to work for free? Last time I looked, that wasn't called "work"; it was called "volunteering" (or, for college students, "interning"). So why is it that over and over again we hear social media described as "free"? That reference really gets my goat. That's like hiring a publicist to get you "free PR" -- did your publicist work for nothing? (...)
• 9 Free Tools to Measure Social Media Sentiment
  Feb 13, 2012 - Welcome to Metrics Monday, a recurring series where I'll cover a particular digital marketing metric each time. I'm kicking things off today with Social Media Sentiment. Do you know what the Web is thinking? If you don't now, you ought to. Use these 9 free tools to measure 'social media sentiment' around your company, your brand, or even your own name. (...)
• 9 Bookmarklets I Can’t Live Without
  Feb 07, 2012 - I spend a lot of my work day typing away on a PC (or laptop)—which means that when it comes to my Internet activity, I'm still using a Web browser. Sometimes websites do a good job of helping you share or save content via sharing toolbars, but because the experience isn't consistent site-to-site, I've come to rely on so-called bookmarklets. (...)

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