Video Advertising

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• Viral Video: Funniest Company Spoofs
  Apr 24, 2012 - "Company humor" sounds like an oxymoron: For most of us, conjures up images of emcees telling bad jokes at conference dinners. But for companies that can pull it off, the payoff is huge: A well-crafted humor video, for instance, can engage and entertain an audience; encourage viral, word-of-mouth distribution and press mentions; and build awareness and interest in the brand or product. The very best ones even directly impact sales. (...)
• Does Super Bowl XLVI Portend the Future of Media Planning?
  Feb 14, 2012 - Super Bowl XLVI was a historic event. For the first time, our nation's biggest single-day sporting event was streamed live online. This migration is a big deal. To understand how, I had a "fireside chat" with Jonathon Shaevitz, CEO of Maxifier, a technology company enabling digital publishers to visualize, optimize, and maximize campaign inventory and performance in real time. (...)
• What Advertisers Should Know About Video in 2012
  Jan 17, 2012 - This article by Hollis Thomases originally appeared on ClickZ on January 10, 2012. As I thought about the future of (...)
• 5 Reasons Rich Media Ads Rule Over Standard Ads
  Oct 11, 2010 - In my next media life, I want to be a Flash designer. Marketing may be a science to some, but (...)
• Online Video Advertising FAQ
  Jul 16, 2010 - his article by Hollis originally appeared in ClickZ on September 22, 2009. What’s the state of online video advertising (...)
• 5 Cheap & Easy Ways to Create Video Content
  Jun 24, 2010 - According to recent comScore data, internet users watched 30.3 billion videos in April 2010 alone. The internet is increasingly becoming (...)
• 20+ Niche Video Sharing Sites by Topic
  May 14, 2010 - When it comes to online video, everyone is familiar with YouTube (unless they’ve been living under a rock these past (...)
• Thank You Ad:Tech New York, 2009
  Nov 10, 2009 - This week’s blog is contributed by Stacy Smith, Media Supervisor at Web Ad.vantage, and agency representative at Ad:Tech New York, (...)
• Ad Servers on the State of Online Video Ads
  Jun 06, 2008 - This article by Hollis originally appeared in ClickZ on January 15, 2008. About a year and a half ago, I (...)
• Long-Play Streaming Video Advertising
  Dec 19, 2007 - This article by Hollis originally appeared in ClickZ on July 3, 2007. Interested in learning about advertising opportunities in long-play, (...)

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