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• Google Plus: The Most Under-Appreciated Must-Use Social Media Tool
  Oct 07, 2012 - This article by Hollis Thomases originally appeared on Inc.com on October 9, 2012. Here’s what you need to know (...)
• Google Analytics: 7 Tricks for Smarter Web Analysis
  Mar 30, 2012 - It's time once again to focus on metrics: Better analysis and measurement tools can help you get more out of your digital marketing. You may be using Google Analytics already—but I'm fairly sure you're not getting everything you could be out of it. There are a few lesser-known but super-useful features of Google Analytics that I find most businesses aren't taking advantage of. (...)
• 5 Important Recent Google Changes and How They Affect You
  Mar 09, 2012 -   Lately Google has been extremely busy overhauling services and rolling out new changes left and right, many of which (...)
• Friday Google News Wrap-Up
  Nov 11, 2011 - There’s never a shortage of Google-related news, but Google seems to have really kicked things into high-gear lately. Today’s wrap-up (...)
• Friday Google News Wrap-Up
  Jul 29, 2011 - Here are the latest Google-related news items for your Friday wrap-up: Speed-Obsessed Google to Make Websites Faster Google plans to offer a service where they download and host a copy of your website pages, crunched and optimized for speed, then served up from their servers. This might be helpful for those that have notoriously slow websites. We'd like to know how well it will work with dynamic, database-driven sites like our own. (...)
• Can Google +1 Be Gamed?
  Apr 22, 2011 - In response to the Facebook Like button, Facebook sharing data with Bing to incorporate Likes into Bing search results (and (...)
• Why Solid, Ethical SEO Practices Should Be Important to You
  Feb 25, 2011 - Recently a couple of big names made the news (here and here) when they were exposed violating Google’s Webmaster Guidelines. (...)
• 5 Things Local Businesses Need to Know about Google Hotpot
  Nov 24, 2010 - Last week, Google launched Hotpot: a new location-based recommendation engine powered by social media—more specifically, powered by the ratings and (...)
• Analyze Competition: New AdWords Tool Helps Advertisers Stay Competitive
  Jul 08, 2010 - Ever wonder how your competitor's AdWords campaigns are performing? Google recently announced a new addition to Adwords called Analyze Competition (in beta) that gives advertisers more transparency to help them stay competitive. Google's Analyze Competition tool (on the Opportunities Tab) lets advertisers compare their performance with the average performance of other advertisers in their product/service category. Competitive data is presented as generalized bar graphs, and is kept anonymous. (...)
• Google Beta Testing Phone Numbers in AdWords Ad Text… And We’re In On It!
  May 21, 2010 - Earlier this month, Google began beta testing the inclusion of phone numbers within AdWords ad text, as reported by multiple (...)

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