ClickZ Rewind

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• Why Your Site Didn’t Make My Media Plan
  Jan 26, 2010 - This article by Hollis Thomases originally appeared in ClickZ on January 26, 2010. Media planners and buyers (like ClickZ columnists) (...)
• Media Planning for New Year’s Resolutions Mindsets
  Jan 12, 2010 - This article by Hollis Thomases originally appeared in ClickZ on January 12, 2010. Happy New Year’s fair readers! Are you (...)
• E-tailers Selling Ad Space
  Dec 07, 2009 - Unless you've been living in a cave these past eight weeks, it should be no surprise that it's been the worst shopping season on record for decades. (...)
• Online Advertising in the Caribbean
  Jul 10, 2009 - During a recent trip to Puerto Rico, I had the pleasure of meeting with some industry compatriots, principals of local agency The Korber Group. In comparing notes, I discovered quickly that despite the fact that Puerto Rico is a U.S. territory, it and the rest of the Caribbean lags extremely far behind the U.S. when it comes to pretty much all things Internet. Below is some of the conversation I had with The Korber Group. (...)
• Making Distinctions in Contextual Advertising
  Jul 07, 2009 - As one of the oldest forms of online advertising, contextual advertising has come a long way since the Web's early days and, as a consequence, defining it precisely has become more of a challenge. Contextual advertising used to differentiate itself from display advertising by the fact that it meant specifically text-only ads. Turning to Princeton University's WordNet definition of "contextual," "relating to or determined by or in context," let's make some clearer distinctions about today's options in contextual advertising. (...)
• Ad:tech NY 2008: Social Media Wins Exposure
  Jul 02, 2009 - This year's ad:tech New York conference felt a little surreal. There we were, in times of deep global economic strife, our country's most revitalizing election season in a century finishing with a bang. And yet it could have been 1999. Show floors were no less crowded, keynote presentations no less packed. (...)
• U.S. Women and the Internet, Part 3
  Jul 01, 2009 - Earlier this year, I wrote about how U.S. women consume online ads and how they respond to those ads. Since then, many more reports about how women should be marketed to have been released. In setting about to update this series, I took a look at new data, conducted an informal focus group of my own using Twitter, and synthesized my findings here. (...)
• A MIXX of Takeaways
  Jun 25, 2009 - A couple weeks ago, I attended the Interactive Advertising Bureau's (IAB's) MIXX conference in New York, which is billed as "the official interactive conference of Advertising Week." Although I couldn't get to nearly as many sessions or talk to as many people as I would have liked, I thought it would be helpful to share a smattering of my takeaways here. (...)
• Social Advertising Industry: Present and Future
  Jun 19, 2009 - Last Monday, members of the social advertising industry gathered in New York City at the first-of-its-kind Social Ad Summit. The summit brought together social advertising solutions providers, advertisers, agencies, applications developers, and venture capitalists. The coinciding news of the Lehman Brothers collapse certainly affected the mood and the degree of optimism I'm sure event producers had hoped to generate. Nevertheless, that the event attracted a healthy-sized crowd speaks to the growing interest in the social advertising industry. Here are some relevant highlights. (...)
• Pandora: Music and Advertising Happily Married
  Jun 17, 2009 - If you haven't yet heard of Pandora, you will. It's got Facebook-like word-of-mouth momentum behind it, but unlike some of the other hot Internet platforms (e.g., Twitter), Pandora couldn't be easier to use or understand. Pandora is free, personalized Internet radio. It allows users to create their own radio stations based on songs and artists they like while helping them discover new music. The whole system is ad-supported, so to understand the opportunities, I spoke to Cheryl Lucanegro, VP of advertising sales. (...)

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