Health & Wellness

health-and-wellness

Over 60% of adults go online to access health and wellness information, making the Internet the most widely used resource for finding health information. And for the health industry online, business is booming. Health companies today cannot afford to ignore or undervalue the power of this ever expanding market. From large healthcare corporations to local physicians and caregivers, Web Ad.vantage has helped them jump start their Internet marketing strategies and tap into the collective wisdom of the online health community.

A successful online health marketing strategy requires a holistic approach. We inject our knowledge and forward-thinking into every part of our clients’ campaigns. Whether it’s capitalizing on current health-related keyword trends or executing a multichannel online media buy across targeted healthcare sites, Web Ad.vantage has the expertise.

Healthcare Meets Web 2.0.

These days, more consumers rely on the Web as a personal gateway to their health information. Visitors are flocking to sites like WebMD, PatientsLikeMe, and a whole host of others to self-diagnose, research symptoms, and discuss health issues with other patients. Sites like Google Health enable users to store and organize their medical records and prescriptions and share it with doctors, caregivers, and family members. When it comes to health and wellness, the Web is an exciting new frontier.

But having a wealth of healthcare information at our fingertips also means having to understand the challenges and potential pitfalls. Pharmaceutical companies in particular have a major challenge before them: how do they market drugs online effectively while complying with always-evolving FDA advertising regulations to ensure public safety? We develop campaigns that help our healthcare clients plan for and overcome these unique issues.

Experience Marketing Health Online

Web Ad.vantage has extensive experience marketing the health industry online for companies large and small. Our clients comprise several key areas of health and wellness, including full hospital systems, educational facilities, health information providers, and pharmaceuticals. We have provided a wide range of services for Health & Wellness clients such as Online Media Buying & Planning including Niche Ad Buys, Paid Search campaigns, Search Engine Optimization, and Social Media Marketing.

For Endo Pharmaceuticals, Web Ad.vantage provided Paid Search (PPC) Advertising for Frova, a leading brand of prescription migraine medication. Our campaigns achieved click-through rates as high as 13.75% (industry average is 2%), reduced the cost-per-action over Endo’s previous provider by up to 30% while at the same time increasing the amount of actions by 13%. Our success with paid search led to providing additional services such as Online Media Buying and Social Media Monitoring.
Our niche, geo-targeted Online Media Planning and Buying strategy for Humana’s Medicare and prescription drug plan resulted in over 47 million ad views by our target audience, Medicare-eligible seniors in Humana-approved states.
Working with a strategic partner, Web Ad.vantage helped promote the Wellness Program for Nature Made vitamins through media placements and ad campaigns. In just a short one-month span, our efforts drove over nine thousand new visitors to the client’s site and led to a 15.83% Wellness Rewards program sign-up rate.

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