Digital Moms & Working Women
As a woman-owned and operated business, Web Ad.vantage has a unique perspective when it comes to marketing to women online. We are an agency of hardworking moms and professional women, and therefore we know this audience best because we’re also a part of it.
We surveyed 1,700 “wired women” on their preferences and reactions to online advertising and compiled the results in our white paper, “A Survey of Online Women’s Reactions to Advertising.” Our findings address the key issues marketers should consider to create compelling ad campaigns that cater to women’s preferences and online habits.
Marketing to Digital Moms
When it comes to the Web, digital moms are a force to be reckoned with. As the primary budgeters and decision-makers in their households, today’s moms are multi-tasking digital divas who rely on the Web to get them through their busy days. Web-savvy moms are comparison shopping, researching health issues, rating and reviewing products, sharing digital photos, trading parenting advice, and social networking. Recent Nielsen data shows that U.S. women aged 25 to 54 with at least one child—called “Power Moms”—represent nearly 20% of the online population.
Did you know mommy bloggers are one of the most influential voices online? Or that shopping and social networking sites are a digital mom’s favorite online destinations? We do. And we develop effective online marketing campaigns that resonate with the moms who are searching for and ultimately purchase our client’s products and services. We’ve had great success reaching moms with the following types of campaigns:
Targeting Working Women Online
There was a time when the Internet was thought of as a place for tech geeks and business men, but today’s statistics reveal that women, especially professionals aged 18 to 34, are the predominant audience online. Heavy consumers of social media and online video, these “wired” working women are a powerful group of influencers when it comes to deciding what’s newsworthy and hot on the Web. Our successful online marketing strategies targeting professional women have included:
You may also be interested in…
…Sampling our Digital Moms & Working Women client list
…Viewing our Client Testimonials
…Reading these Digital Moms & Working Women case studies:
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