Boomers & Beyond (50+)

boomers-and-beyond-50+

With the aging U.S. population exploding at historic levels, today’s seniors are more active than ever before, especially online. Web Ad.vantage possesses the right blend of knowledge and experience for reaching this mature audience online, with proven tactics that both appeal to seniors and address their unique set of challenges.

Web Ad.vantage president & CEO Hollis Thomases recently sat down with Richard Hagerty of SearchEngineOptimization.com to discuss targeting the boomer audience online and shared her insights on why this rapidly growing segment of the population is one of the most powerful audiences online, and why marketers should be paying attention (see video at right).

Marketing to Boomers Online

The Internet is commonly perceived as belonging to the world of young people. But in the study Generations Online in 2009, Pew Internet reports that approximately 46% of the Internet-using population is made up of baby boomers and “beyond”—seniors aged 50 and up. Although boomers and seniors are becoming just as savvy as their grandchildren when it comes to the Web, they’re not necessarily active in the same areas. For instance, emailing, researching health, and comparison shopping are among seniors’ favorite online activities, while most are just beginning to get their feet wet in social media and casual online gaming. Today’s active seniors have a lot of leisure time and disposable income, and as Pew reports, over 75% of them are spending their time and money online. We have a successful track record providing online marketing services to the Boomers and Beyond (50+) audience, including:

Experience Marketing to Boomers

Web Ad.vantage has extensive experience marketing to boomers and seniors online. As an increasing number of sites and ad networks that cater specifically to boomers and seniors, Web Ad.vantage remains vigilant of the many avenues available for targeting this valuable segment of the population. We have provided online marketing services for senior-focused clients such as Blair clothing company, in-home senior care service Home Instead, and Glen Meadows, a Presbyterian Senior Living community.

Through the implementation of a strategic online media buying campaign we geo-targeted specific AMVETS— one of America’s foremost veterans service organizations—publishers and audiences, delivering 4% more impressions to target audiences than originally forecast by publishers for the spend.
Within the first three months of implementing Search Engine Optimization for AnnuityFocus.com—A provider of information and annuity quotes for index, fixed, and CD-type annuities—Web Ad.vantage obtained five (5) Top Two page results, and three (3) Top Three page results for Annuity Focus’ extremely competitive keywords.
With our strategic Online Media and Contextual Ad Buying services for Blair.com— a leading provider of exceptional clothing for women—we developed a niche ad buying strategy targeting females 55 and older. The campaign successfully contributed to a sales increase of 274%. And, altogether, online advertising efforts added over 7,500 new customers to Blair’s database.

You may also be interested in…

…Sampling our Boomers & Beyond (50+) client list

…Viewing our Client Testimonials