Posted By WebAdvantage.net on Oct 31st, 2011
MO.com recently interviewed Hollis Thomases, CEO of Web Ad.vantage, Inc. about why her agency has embraced the “Challenger Brand” philosophy and how it has led to more success.
“Challenger Brand is one that does not want to be an also-ran. It’s either not satisfied with its current position below a market leader or wants to enter a market to take on a leader.”
Click here to read the full interview on MO.com.
back to topYour workshop couldn't have come at a better time! You've helped my company and me gain the knowledge needed to get that 'edge' over our competitors.
-Kimberly Goyke, Marketing Coordinator
Tegrant Corporation/ Alloyd Brands, LPA Member
Tegrant Corporation/ Alloyd Brands, LPA Member
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