If you’re a Twitter fanatic like me, you’re probably already familiar with the use of the hashtag (#). It acts like a flag or bookmark and allows other users to quickly search for the characters or words following the hashtag to find other tweets mentioning that same content. In the case of #MarketerMonday, it’s a hashtag started by Kent Huffman (@KentHuffman), Chief Marketing Officer at BearCom Wireless, master of juggling many simultaneous projects, and marketer extraordinaire! Kent uses #MarketerMonday to both “shout-out” to fellow marketers and to bring these marketers to others’ attention. His #MarketerMonday posts appear on Mondays (obviously) like this:

Obviously, being named in one of Kent’s #MarketerMonday tweets is an honor, but Kent’s a shrewd guy. He knows that several things will happen from his #MarketerMonday tweets:

1. Since Kent is tweeting fellow marketers, it’s very likely that those included in the tweet will retweet the post, which helps Kent get additional exposure;
2. Similarly, each time any of these tweets get retweeted it brings additional exposure to the other marketers mentioned in the tweet (a win-win);
3. Smart marketers will not only retweet the post, but will check out and probably follow the fellow marketers being mentioned in the #MarketerMonday tweet. I’ve actually met quite a few interesting, helpful and engaging tweeps this way (a win-win-win).
4. All of this retweeting helps Kent build recognition and awareness of #MarketerMonday so the next time the hashtag appears in someone’s stream, they might pay more attention to it.

Are you a marketer? You might want to consider reaching out to Kent and introduce yourself. You might find yourself on his #MarketerMonday list!

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