The Ingredients of a Great Blog Post [Infographic]

Do you struggle to write good blog posts or simply want to improve the quality of your content? We put this handy little infographic together to serve as a checklist of sorts; a reminder of the key ingredients and nutrition values that make for a great blog post!

A great blog post should be:

• Engaging - Is it about an interesting, unique or under-served topic? Did you include a call-to-action?
• Relevant - Does it relate to your brand or business? Is the topic appropriate?
• Timely - Does it address a news story, hot topic or seasonal subject? Are you timing it well?
• Useful - How valuable is the information to your target audience?
• Concise - Is the blog post too long? Should it be narrowed down or broken up into smaller parts?
• Organized - Is the information easily digestible? Are you using bullet points, subheadings and small paragraphs for good formatting and readability?
• Share-worthy - Does it have an attention-grabbing title, memorable quotes, lots of links, helpful information and visual appeal?
• Searchable - Have you incorporated SEO? Are you using the best keywords?
• Linkable - Are you making it easy for people to share and link to your blog posts? Are you using any bookmarklets?
• Original - Does this content already exist in some form (and if so, how can you make yours better)? Are you giving credit where it’s due?

3 Comments »

1. Very nice! It’s good to see you practice what you preach. The infographic is excellent

     Comment by Darren — November 8, 2011 @ 5:35 pm

2. Thanks Darren! It’s simple, but effective!

     Comment by Jaime — November 8, 2011 @ 5:39 pm

3. Many thanks, I have this posted up in my office and have distributed it to my writers!

     Comment by ThomasNet — November 29, 2011 @ 2:21 pm

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