Google has signed Lycos to AdSense Contextual Advertising.

The portal is the latest high-traffic site to join Google’s growing distribution network for keyword listings on content pages. Google will provide relevant contextually-targeted ads to pages of Terra Lycos’ U.S. properties including Angelfire, HotWired, Lycos.com, Matchmaker, Quote, Raging Bull, Terra.com, Tripod, Webmonkey, WhoWhere and Wired. This agreement extends the reach for Google advertisers to a potential of tens of millions of Terra Lycos users in the U.S., while providing Terra Lycos additional revenue from its individual sites when users click on Google advertisements. Through AdSense, Lycos users will see advertisements targeted to the unique content of pages throughout the Terra Lycos Network.

“This agreement is a win for the publisher, the advertiser and the user with highly relevant, unobtrusive text ads enhancing the user experience and generating significant revenue,” said Charles Theiss, vice president of Sales and Operations for Terra Lycos. “The Google AdSense program, with its unique targeting capability, is a great complement to our other ad delivery products.”

“With the addition of Lycos, Google continues to add quality properties to the Google AdSense program,” said Omid Kordestani, senior vice president of Google’s Worldwide Sales and Field Operations. “As well as providing Lycos with an additional revenue opportunity and an enhanced experience for their users, Google enables its advertisers to reach some of the most valuable audiences on the web.”

This alliance will leverage Google’s contextual advertising to provide relevant text-based ads to Terra Lycos users with the relevancy of the ads being a high priority for both companies. The sites within the Terra Lycos Network offer a wide range of topics for Google’s advertisers such as travel, finance, arts, music, entertainment, business, hobbies, dating, games and more. As soon as a Lycos page is viewed, AdSense identifies the meaning of a Lycos web page and then automatically serves relevant text-based ads to the viewer on the page. AdSense enables targeted ads to be served for a diverse range of web pages without distracting users with unrelated ads.

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