Social Media

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• McDonald’s Twitter Mess: What Went Wrong
  Feb 01, 2012 - If you haven't already heard, McDonald's is the latest poster child for social media gone awry. What started out as a simple Twitter promotion campaign—and then evolved into an effort to encourage people to talk about their favorite McDonald's stories—turned into a case of "tweetjacking" of the worst kind. (...)
• Don’t Call Us-We’ll Facebook You
  Jan 19, 2012 - Perhaps this has happened to you: You meet someone at an event who encourages you to follow up. So you send an email, make a call or text them, and invite her to connect on LinkedIn. You also friend her on Facebook, add her on Google+, and follow her on Twitter. But even after all that, you're still not sure how to talk to her—and how to get a real response. Sound familiar? This is the quandary of communicating in a fragmented media age. (...)
• Social Search: Google Cares What Your Friends Say
  Jan 12, 2012 - These days, two frequently asked question of my agency are, "How does all of this social media content and sharing impact my search engine rankings?" and "Do my social network status updates in Facebook, Twitter and LinkedIn help these rankings?" While most users are now accustomed to seeing blog entries in search engine results, you might be less clear on what other social content makes the cut. (...)
• Our Top Blog Posts of 2011
  Dec 30, 2011 - As the year comes to an end and we ring in 2012, we’re taking a look back at our most (...)
• 8 Common Mistakes of Company Blogs
  Dec 29, 2011 - Blogging is one of the most effective forms of social media marketing, particularly for business-to-business (or B2B) companies—but businesses must move beyond mere content production challenges in order to be successful. Here are eight of the ways that business blogs get it wrong. (...)
• When NOT to Outsource Your Twitter Account
  Dec 23, 2011 - Social media can be great for brand-building, but the territory is also riddled with blunders. As the tools expand and so-called experts abound, you need to be judicious in managing your brand's presence. In the worst cases, a bad social media strategy can hurt both passion for your brand and customer loyalty. See which parts of social media and brand stewardship to manage yourself--and which to delegate. (...)
• It’s Time to Kill Year-End Lists
  Dec 16, 2011 - I delivered a workshop recently where one frustrated attendee asked, "What is the point of sharing content if all you're doing is contributing to the amount of crud out there?" Frankly, I couldn't agree more. Then, almost as if on cue, those year-end lists started pouring in. You know what I'm talking about: top XX lists, countdown lists, best-of lists, most/worst/least lists, and lists compiled by prognosticators, critics or uninspired editors who just know that content like this will be consumed. (...)
• What Santa Can Teach Us About Media Monitoring
  Dec 13, 2011 - This article originally ran in Bulldog Reporter’s Daily ‘Dog. Click here to subscribe to Bulldog’s free (...)
• Three New Biz-friendly Twitter Changes that Brands Will Love
  Dec 09, 2011 - Twitter announced several changes to their platform, some of which seem to actually change (in a good way) how the (...)
• What Not to Share on Twitter or LinkedIn
  Dec 09, 2011 - I really want to tell you about my lingerie ... but I'm not going to. It's true that I've found a certain line of women's underwear that I'm so excited about that, at times, I'm inclined to want to tweet and Facebook about them. But clearly, I don't—because I impose upon myself the common sense "10 second rule." (...)

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