Search Engine Marketing

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• Why Pay-Per-Call Advertising Needs Ad Agencies | ClickZ Rewind
  Aug 04, 2006 - This article by Hollis originally appeared in ClickZ on January 17, 2006. Born into the world of performance-based online marketing (...)
• Why and How a Press Release Should be Search Optimized
  Jul 05, 2006 - This article by Hollis originally appeared in DM News’s 2006 Essential Guide to Search Engine Marketing. On the Internet, press (...)
• Cautionary Measures For Leveraging Content For SEO
  Feb 17, 2005 - As search engines become more sophisticated, the methods of keeping pace in order to achieve top rankings must also constantly (...)
• Click Fraud and How to Deter It
  Nov 18, 2004 - November 18, 2004 by: WebAdvantage.net Internet Marketing News Pay per click (PPC) advertising continues to gain popularity in the online (...)
• Is Your Search Engine Optimized Content Working?
  May 05, 2004 - In the past, most savvy website owners recognized the value of strong, compelling content; they appreciated the importance of copy (...)
• Paid Search Increases Internet Advertising Revenue
  Apr 23, 2004 - Internet advertising spending rose 21 percent in 2003 with the help of paid search, according to an Internet Advertising Bureau (...)
• SEO for Secure Server Pages and Dynamic URLs
  Apr 16, 2004 - Search engines do have the ability to spider secure-server-hosted pages, but often these pages require either that a visitor fill (...)
• Search Engine Keyword Matching
  Mar 04, 2004 - Search engines seem to be all the rage these days. Internet users want easy accessibility to various sites for shopping, (...)
• Popularity of Search Engines Continues to Grow
  Feb 23, 2004 - January was a popular month for the major search engines. In a study released today, Nielsen/NetRatings reported that 39 percent (...)
• Who Provides Sponsored Search Links and Where?
  Jul 17, 2003 - Overture, Google, FindWhat and LookSmart Partners If you’ve been which sites Overture, Google, FindWhat, and LookSmart paid search listings have (...)

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