Search Engine Marketing

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• Why Solid, Ethical SEO Practices Should Be Important to You
  Feb 25, 2011 - Recently a couple of big names made the news (here and here) when they were exposed violating Google’s Webmaster Guidelines. (...)
• Your SEO & Web Analytics Questions Answered (#7mktgsins)
  Feb 03, 2011 - Last week, Hollis Thomases gave an encore presentation of her popular webinar The Seven Deadly Sins of Online Marketing for (...)
• Help Google Index Your Site Content Faster
  Oct 22, 2010 - If you have a blog, news site, or any site that publishes dynamic content on a regular (or even (...)
• Why Your Content Management System (CMS) Isn’t SEO-Friendly: 9 Things Your Developer Didn’t Tell You
  Sep 27, 2010 - Here’s the scenario: Your company just paid a developer a fortune to build a shiny new website with a content (...)
• The “Hired Gun”: Why Hiring an Online Marketing Agency to Audit Your Website Makes Sense
  Aug 27, 2010 - As the third quarter of the calendar year end approaches, we’re seeing an upward trend in clients and prospects asking (...)
• Are You Afraid to Pull Over and Ask Your Web Analytics for Directions?
  Jul 14, 2010 - Lewis Carroll once said, “if you don’t know where you are going, any road will get you there.” For this (...)
• Analyze Competition: New AdWords Tool Helps Advertisers Stay Competitive
  Jul 08, 2010 - Ever wonder how your competitor's AdWords campaigns are performing? Google recently announced a new addition to Adwords called Analyze Competition (in beta) that gives advertisers more transparency to help them stay competitive. Google's Analyze Competition tool (on the Opportunities Tab) lets advertisers compare their performance with the average performance of other advertisers in their product/service category. Competitive data is presented as generalized bar graphs, and is kept anonymous. (...)
• 5 Reasons Why DIY Online Marketing Fails
  Jun 03, 2010 - In an economy of uncertainty and reduced marketing budgets, it’s understandable (and commendable) when companies decide to take the do-it-yourself (...)
• The State of Search, Part 2: Google’s Game-Changing New Features
  Dec 16, 2009 - Google has been very busy. Last week, we took a closer look at just a few of the many new (...)
• The State of Search, Part 1: Google’s Game-Changing New Features
  Dec 09, 2009 - It’s an exciting time to be a search marketer. Over the past week, Google has launched a number of useful (...)

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