Paid Search / PPC

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• The 10 Best Google Tools for Self-Managed PPC Campaigns
  Jun 08, 2012 - There are many common “dos and don’ts” of self-managed PPC campaigns, which our CEO Hollis Thomases recently wrote about (...)
• 5 Reasons Why Conversion Tracking is Critical to the Success of your AdWords Campaigns
  Aug 26, 2011 - If you’re managing a Google AdWords pay-per-click (PPC) campaign and NOT using Conversion Tracking, you’re missing out on a wealth (...)
• “All These Keywords in my AdWords Campaign Can’t Be Hurting, Can They?” WRONG! They Can!
  Mar 18, 2011 - When managing an AdWords campaign, one of the most common mistakes people make is piling on too many keywords. Their (...)
• Your PPC & General Web Marketing Questions Answered (#7mktgsins)
  Feb 09, 2011 - It’s time for another round of Q&A from Hollis Thomases’ recent webinar, The Seven Deadly Sins of Online Marketing! (#7mktgsins (...)
• How Google Ad Extensions Improve CTR and Search Visibility
  Nov 19, 2010 - Ad extensions are a feature Google implemented earlier this year that extend the information contained in Google AdWords ads. Instead (...)
• 5 Reasons Why DIY Online Marketing Fails
  Jun 03, 2010 - In an economy of uncertainty and reduced marketing budgets, it’s understandable (and commendable) when companies decide to take the do-it-yourself (...)
• Google Beta Testing Phone Numbers in AdWords Ad Text… And We’re In On It!
  May 21, 2010 - Earlier this month, Google began beta testing the inclusion of phone numbers within AdWords ad text, as reported by multiple (...)
• Why Reputation Management Is an Important Piece of the Search Marketing Puzzle
  May 28, 2008 - Companies tend to buy into the importance of running PPC Campaigns on the major search engines and they often see (...)

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