Local, Geo-Targeted

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• 7 Considerations for More Effective Mobile Marketing & Advertising
  Aug 03, 2012 - When business owners think about mobile marketing, they commonly think of it as running mobile banner ads. However, there (...)
• How GeoEdge Helps You Spy on Advertisers
  Dec 22, 2011 - At Web Ad.vantage, we’re always reviewing the latest online marketing tools and technologies (we live for demos & 30-day free (...)
• 5 Things Local Businesses Need to Know about Google Hotpot
  Nov 24, 2010 - Last week, Google launched Hotpot: a new location-based recommendation engine powered by social media—more specifically, powered by the ratings and (...)
• 30+ Groupon-Like Deal Sites for Online Media Planning
  Nov 12, 2010 - The massive success of Groupon, the original group buying site that crowdsources local savings, has spawned an entire group buying (...)
• Local Online Media Planning Options, Part 2
  Nov 12, 2010 - This article by Hollis Thomases originally appeared in ClickZ on November 3, 2009. Local and “hyper-local” online advertising is becoming (...)
• Mini Campaigns Can Lead to Maximum Results
  Jun 26, 2009 - One of the many benefits of paid search is that it has what we like to call “controlled flexibility.” (...)
• Regional Publishers Must Grow Ad Dollars
  Jun 15, 2009 - Despite the innovation and lack of diverse online advertising opportunities, these Web-only entities present a challenge to media buyers: how are we to know they exist, particularly if we and our clients are located outside the region? (...)
• Serving Relevant Ads to International Visitors
  Jun 01, 2009 - Here in the United States, we tend to operate more insularly. But no one would deny that the Internet brings the world closer together. Finding information about happenings and companies in other countries couldn't be easier these days. Case in point: about a third of my agency's weekly Web-generated inquiries come from international visitors, and we're not even marketing ourselves abroad. (...)
• YellowPages.com & SuperPages.com: Local Search Competitors Step It Up
  Oct 16, 2007 - Yesterday, www.YellowPages.com (a subsidiary of AT&T) and Marchex, a local advertising company and publisher of local content (...)
• What Agencies Need to Know About Local | ClickZ Rewind
  Dec 06, 2006 - This article by Hollis was originally written for ClickZ on May 23, 2006. Maybe it’s just us, but our agency (...)

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