Market Research & Stats

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• What Do Mobile Social Networking and Green Beer Have in Common?
  Mar 17, 2010 - Will you be using Facebook from your mobile phone to send your friends a green beer today? If you’re (...)
• Planning the Budget: Traditional vs. Internet Media
  May 22, 2009 - Traditional media may not be winning any popularity contests these days, but as online marketers it’s one of our best (...)
• Observations About Twetiquette - Part One
  Mar 25, 2009 - With rapid speed, Twitter is becoming as ubiquitous as Google. While both Web tools’ brand names have also turned into (...)
• Online Customer Acquisition: Lessons Learned
  Oct 20, 2008 - I've just returned from the industry's newest conference, LeadsCon, solely dedicated to the online customer acquisition industry. Founder and producer Jay Weintraub, a longtime Internet advertising strategist, uses the "online customer acquisition" term constantly because he has a broader vision for his industry. (...)
• U.S. Women and the Internet, Part 2
  Oct 03, 2008 - In my last column, I reviewed how U.S. women currently consume the Internet and, in particular, various online ads. Let's delve a little deeper. Separate studies by Starcom/Tacoda and JupiterResearch/Ipsos show that both men and women click on online ads fairly equally. Of those who click on ads, according to Starcom/Tacoda, 80 percent of clicks come from only 16 percent of online users (...)
• U.S. Women and the Internet, Part 1 | ClickZ Rewind
  Aug 25, 2008 - Women's use of the Internet and their online presence is huge, yet I feel the interactive advertising industry has treated online women as also-rans. Perceptions have run from "They're not as exciting as the youth market" to "They're more comfortable with less technical applications" and "They're creatures of habit" -- and, hence, less buzzworthy. (...)
• Online Marketing to Boomers and Beyond
  Jun 11, 2008 - A recent survey conducted by JWTBoom and Third Age, of more than 1800 online Boomers (defined by the surveyors as (...)
• Surveying Higher Education About Online Marketing
  Jan 29, 2008 - This article by Hollis originally appeared in ClickZ on August 14, 2007. A few months ago, I wrote about how (...)
• Agency’s Cure for the Summertime Blues
  Dec 04, 2007 - This article by Hollis originally appeared in ClickZ on June 18, 2007. By the time this column publishes, I will (...)
• Cyber Monday Research Recap
  Nov 29, 2007 - We’ve compiled a bursting at the seams fact pack of some of the hot trends and highlights surrounding this year’s (...)

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