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• Rank or Relinquish 2007 Update: How Search Engine Impact Your Bottom Line & Competitive Advantage
  Feb 23, 2007 - For too long, many large corporations have ignored the role of Internet search in their marketing plans. A 2005 (...)
• Google’s Content Network to Offer CPC Pricing for Site Targeted Ads
  Feb 16, 2007 - As reported in MediaPost, next month, Google plans to allow marketers who currently buy display ads on a cost-per-thousand impression (...)
• Google, the Media Network, Part 2
  Jan 17, 2007 - This article by Hollis originally appeared in ClickZ on August 1, 2006. In part one of this series, I (...)
• Google, the Media Network, Part 1
  Jan 03, 2007 - This article by Hollis originally appeared in ClickZ on July 18, 2006.For the next few minutes, abandon your tendency to (...)
• What Agencies Need to Know About Local | ClickZ Rewind
  Dec 06, 2006 - This article by Hollis was originally written for ClickZ on May 23, 2006. Maybe it’s just us, but our agency (...)
• Yahoo! Hones Its Social Skills
  Nov 17, 2006 - Following a string of social media site purchases including Flickr, JumpCut, UpComing.org, WebJay, Blo.gs and, of course, Delicious, Yahoo! just (...)
• Yahoo PPC Upgrade FAQs Addressed
  Nov 09, 2006 - For anyone participating in Yahoo Search Marketing paid search (PPC) program, the “Panama” upgrade to Yahoo’s new system is imminently (...)
• MarketingSherpa Acquired by MEC Lab Groups
  Nov 03, 2006 - Anne Holland, founder and president of MarketingSherpa, has announced that her company is being acquired by MEC Lab Groups of (...)
• GooTube or YouToogle?
  Oct 09, 2006 - Why work your way to the top of the heap when you can buy your way there? Sure, Google’s got (...)
• SEM and Online Advertising Symbiosis
  Sep 26, 2006 - Why work your way to the top of the heap when you can buy your way there? Sure, Google’s got (...)

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