Content Marketing

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• What is Google Authorship and how does it help my search visibility?
  Nov 15, 2012 -   You may have already heard the buzz about Google Authorship-it’s quite the hot topic lately!-but do you know what it (...)
• 4 Simple but Effective Digital Marketing Ideas for Travel & Tourism
  Jul 06, 2012 - The dog days of summer are upon us and vacation season is in full swing. Some of our staff are (...)
• 30+ More Content Curation Tools
  Jun 15, 2012 - One of our most popular posts is 30+ Cool Content Curation Tools, which is a great list of over 30 (...)
• 6 Signs Your Content Isn’t “Sticky” Enough (and What to Do About It)
  Apr 20, 2012 -   Great website content-the kind that holds a visitor’s attention and gets them to return-is what’s known as “sticky” content. (...)
• Content Marketing: Next Big Buzz
  Apr 06, 2012 - There’s a term gaining a lot of traction in the digital marketing space lately: "content marketing." If you haven’t yet heard of it, you will soon. Content marketing means producing and leveraging one's own branded content for marketing purposes "rather than 'renting' advertising time and space" on someone else's media. The difference here is that you're not buying eyeballs; with content marketing, you're earning them. (...)
• 5 Overlooked Social Sharing Tools & Tactics
  Mar 16, 2012 - Creating content is only half the battle. Getting people to view, share, comment upon, or otherwise know your content exists (...)
• 3 Free Tools That Make Content Curation Super Easy
  Mar 02, 2012 - You may have already seen our mega-popular list of 30+ Content Curation Tools that has been making the rounds on (...)
• 9 Bookmarklets I Can’t Live Without
  Feb 07, 2012 - I spend a lot of my work day typing away on a PC (or laptop)—which means that when it comes to my Internet activity, I'm still using a Web browser. Sometimes websites do a good job of helping you share or save content via sharing toolbars, but because the experience isn't consistent site-to-site, I've come to rely on so-called bookmarklets. (...)
• 30+ Really Useful Infographics Tools & Resources
  Jan 13, 2012 - Infographic credit: Ivan Cash Infographics are everywhere! Whether you’re a fan of them or not, infographics have become a (...)
• It’s Time to Kill Year-End Lists
  Dec 16, 2011 - I delivered a workshop recently where one frustrated attendee asked, "What is the point of sharing content if all you're doing is contributing to the amount of crud out there?" Frankly, I couldn't agree more. Then, almost as if on cue, those year-end lists started pouring in. You know what I'm talking about: top XX lists, countdown lists, best-of lists, most/worst/least lists, and lists compiled by prognosticators, critics or uninspired editors who just know that content like this will be consumed. (...)

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