As more and more of the general public climbs aboard and becomes familiar with the social media bandwagon, we are hearing folks say that they are now separating the use of their social media accounts by purpose. Primarily the division falls between Facebook and LinkedIn, with Facebook being reserved for strictly family and friend activity and LinkedIn for business relationships.
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Facebook? Mine is there and open to anyone but my “main” business-related website is still Linkedin
As companies become more open and transparent, their social media guidelines will follow suit – for instance requiring employees to be open about who their employer is on all networks. But in general I think it will be difficult for people to “separate their use” as this doesn’t naturally reflect most people’s lives. Extremely difficult to completely separate business and personal, offline or otherwise.
When I started managing social media for my company(s), I purposely kept my personal Facebook and LinkedIn accounts separate from the business Facebook, LinkedIn and Twitter accounts. When I am at work, I am the “voice” of my company and while not at work, I am the “voice” of me. Thus, I am speaking (and listening) to two entirely different audiences.
Several months ago I abandoned Facebook - I still have an account but I don’t post anything and I only look at it once every other week or so; it’s become little more than a birthday calendar for me.
I have separate Twitter accounts for the “personal me” and the “business me”; the business one gets less use but I’m starting to develop my use of that more.