In 2010, Web Ad.vantage posted a list of social media monitoring tools, but suffice it to say that the landscape of social media evolves rapidly. We figured it was time to re-visit and elaborate upon our review. Hope you find the below list handy!

Then: Sends email alerts for all things social media: blogs, Twitter and other microblogging platforms, bookmarks, comments, events, images, news, videos, audio, Q&A’s, or all.

Now: Like Google Alerts but for social media. Free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity.

Usage: Users do not need to register to use the service, however, there are 200,000 monthly unique visitors.

Cost: Free!

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Then: Allows you to track the popularity and awareness of trends across a variety of inputs, ranging from social networks (including Twitter), to blog buzz and video downloads, all in real time.

Now: Ability to focus on industry-specific trends. Trendrr.tv for media planners and television executives.

Usage: Not Provided

Cost: Provided Upon Request

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Then: Downloadable application that tracks a wide variety of social media sources and topics. The application generates real time notifications, charts, graphs, and topic comparisons that you can export to for further use or manipulation.

Now: Social content around a topic (sports, tv show, music, celebrities). No download. Pulls content from news and blogs, Twitter, YouTube, Flickr, Facebook.

Usage: Not Provided

Cost: No cost for standard; “Pro” is $199/mo with deeper analytics and you can run your own ads and promos.

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Then: Formerly known as Filterbox. Offers a free Basic version that should appeal to individuals. It has a nice set of features to find, aggregate, filter, and deliver social media results directly to you. There is also a paid G2 version with more robust tools.

Now: Now robust “Jive Software” SBS solution. Intranet, branded customer community. On-premise or SaaS options.

Usage: 3,000 customers with 15,000,000 users

Cost: Available by request.

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Then: The low cost Viralheat (plans start at $9.99 per month) enables tracking for a variety of subject matter. For free, through Viral Heat’s Social Trends you can view stats of the Top Five mentions in any profile category; or, you can search by profile name and view the results.

Now: Does not use 3^rd-party aggregators for data. Basic plan is data collection and analysis. “Pro” plan ($29.99/mo) includes that plus Influencer Analytics. Business Plan ($89.99/mo) allows you to brand (private label) the system, email reports and alerts.

Usage: Not Provided

Cost: Tiered structure; 7-day free trial

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Then: Three-tier tracking platform. The Lite version, though limited, is free.

Now: Ddata from Blogs, Facebook, Flickr, Twitter, YouTube and more. Exportable Spreadsheets, graphs, reports, RSS feeds at your disposal. Sentiment analysis.

Usage: Not Provided

Cost: 14-day Free Trial

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Then: Helpfully mentioning under their big sign-up button that “No Credit Card Required,” Actionly also has a multi-tiered plan with a limited free bottom level.

Now: Clearly defines when they pull data, where they get it from, and how long they store the data. Support excel export.

Usage: 1500+ users (includes Paid & Free clients) Process about approx. half a million pieces of content per day (includes Tweets, Blogs, Facebook posts etc).

Cost: 7-day Free Trial

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Then: One of the more well-known solutions in the industry. It has both corporate and agency solutions. Through its real-time executive dashboard, companies can track and be alerted to who are their influencers and what they’re saying and sharing about the brand. Radian 6 also ties in with software like Salesforce.com and Web Trends.

Now: One of few with mobile dashboard. Offer ‘managed services’: “Turnkey solution, Enables quick and complete deployments, One less thing to consider”

Usage: 2,200 clients

Cost: Starts at $600/mo (50% discount for registered and qualified charitable organizations)

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Then: Formerly known as Techrigy. Social media monitoring and analysis solution designed for PR and marketing professionals. It tracks social media conversations, reviews and positive/negative sentiment for brands, clients, competitors, and partners.

Now: Techrigy’s social media product is now Alterian SM2. Web content management system (CMS) including mobile, web analytics, community builder, email manager, social media publishing and monitoring.

Usage: 150 marketing services partners, system integrators and agencies

Cost: Available on request

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Then: Like the two companies mentioned previously, Sysomos’ MAP and Heartbeat tools provide robust real-time tracking, notifying, aggregating, research, analysis, and data reporting features.

Now: A subsidiary of Marketwire, with integrated brand management and social media tracking & monitoring.

Usage: Not Provided

Cost: Available upon request

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Then: Focused on the enterprise sectors such as Sales & Prospecting, Marketing, Customer Service, Research & Development, Public Relations, Corporate Monitoring, and Competitor Intelligence, ListenLogic’s “listening platform” tracks and analyzes online chatter.

Now: Social CRM, Social Business Intelligence, Pharma & Health division, ListenLogic Health, specializes in providing social intelligence to pharma, health and wellness companies, TV audience measurement.

Usage: Not available

Cost: Available on request

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Then: Labeling its “informatic software” solution Spark, Spiral16’s “virtualization engine” enables businesses to discover patterns and relationships among large data sets by organizing them in interactive displays.

Now: Human-guided data validation, visualization or “3D mapping”

Usage: Not available

Cost: Available on request

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Then: RapLeaf gathers and analyzes “people information” such as demographics, personal interests, friend networks, and someone’s social media footprint across the Social Web.

Now: Customize emails to each member of your audience by gender, location, and interests. Systems to recommend content to your audience, and audience analytics.

Usage: not provided

Cost: Personalization API is free

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Then: Formerly known as ScoutLabs. A solution priced to accommodate even small businesses, ScoutLabs delves into searches, sentiment tracking, buzz tracking, email alerts, collaboration, and conversation digests, among other offerings.

Now: Now Lithium. Automated systems but with human override of machine-scored sentiment values.

Usage: Not provided

Cost: 14-day free trial, up to 25 searches

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Then: International? British-based Sentiment Metrics offers its social media data analysis tool in multiple languages: Dutch, English, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, and Swedish.

Now: Brand Analysis, Brand Analysis 360 and the Radar Report.

Usage: Over 100

Cost: No payment info required for free trial

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Then: New to our list.

Now: Export your Twitter, Facebook and others into an Excel spreadsheet for easy tracking & monitoring.

Usage: Not provided

Cost: Pay per export/download

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Then: New to our list.

Now: Sentiment analysis, degrees of separation, viral analysis (impact of tweet or post). Started as primarily Twitter (plus oldies like Friendfeed) client, now specialize in research, data mining.

Usage: Receives data at the rate of 10,000 posts per second. These posts consist of Twitter, Facebook, Blogs, Flickr and YouTube.

Cost: Free trial period, $149/mo or $19 for student/journalist access

 

Comments(4)

4 Comments »

1. Hi,

   Thanks for putting together a comprehensive list of social media monitoring tools. There is one particular tool which I did not find mention of here, called Webfluenz. You might want to check them out.. they provide a real-time system to listen, monitor and engage along with some real cool intelligence reports.
   You can check them out at http://www.webfluenz.com

     Comment by Aditi — November 7, 2011 @ 3:26 am

2. Thank you for mentioning Position2 Brand Monitor - there are a ton of new features and

   capabilities we’ve added to our monitoring platform, would love to give you an updated

   walkthrough on our new capabilities and new customers!

   Intelligence platform
   Topic streams
   Group messaging
   Activity feeds

     Comment by kamrulqwe — March 23, 2012 @ 3:14 pm

3. HI, this is a great directory that you are building outlining the tools and the varying service offerings. Another great tool is http://www.saidWot.com . Has an online dashboard providing management reporting of filtered mentions including reputation score, brand reach value and sentiment. This user-interface has been designed with marketers in mind, so easy to navigate and use to get results.
   The solutions range from compact reporting for small businesses, to full analytics tool for large companies and agencies and the product can be white-labeled for brand personalization in management reporting within the company/client.

     Comment by Ingrid Rubin — May 19, 2012 @ 5:47 pm

4. Another social media tracking tool we overlooked on this list (as there are many out there and new ones being created all the time) is Trackur (http://www.trackur.com). It provides an analytics dashboard, influence & sentiment analysis, saved searches, archived conversations, email alerts, and exportable reports.

   It has a 10-day free trial on any of its four plans, and monthly pricing ranges from $27 - $447.

     Comment by Hollis Thomases — April 9, 2013 @ 11:10 am

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