Havre de Grace, MD, September 20, 2012 – Web Ad.vantage, digital marketing and advertising strategists, is pleased to announce it has been named as a 2012 Marketing Excellence Award winner by the Baltimore chapter of the American Marketing Association for its work on longstanding tourism client, Visit Baltimore. The award for “Best Local Web Advertising Campaign” was presented for Visit Baltimore’s Spring/Summer 2011 online campaign. The campaign utilized a blend of digital marketing tactics including paid search advertising, email marketing, but most importantly, strategic sponsorships and niche ad buys including mobile that resulted in a 9% visitor increase to Baltimore.org and an 884% increase in conversions.
“Strategic thinking is what really sets our agency apart,” said Hollis Thomases, Web Ad.vantage Founder & CEO. “For this campaign, we capitalized on niche media placements outside of standard ad network banner buys that enabled a limited marketing budget to work effectively and efficiently to meet our client’s goals. Visit Baltimore has repeatedly said that it’s this kind of creative thinking and planning that leads them to continue to partner with Web Ad.vantage.”
About Web Ad.vantage, Inc.
Web Ad.vantage, Inc., a privately-held, woman-owned, MBE-certified, award-winning business founded in 1998, provides outcomes-based digital marketing and advertising services with a focus on strategy and creative thinking. Taking a reverse engineering approach to solving persistent problems like poor online brand visibility and converting traffic into leads and sales, Web Ad.vantage deploys strategic solutions like SWOT analysis, website audits, competitive intelligence, web analytics and keyword data interpretation and strategic consulting to develop and implement search, social, email, mobile, video and online advertising plans and processes. The agency’s diverse portfolio includes brands such as Nokia USA, Endo Pharmaceuticals, SANYO Biomedical, UNICEF, EPiServer, and Visit Baltimore. Agency president Hollis Thomases authored the book, Twitter Marketing: An Hour a Day. More detail about Web Ad.vantage’s digital marketing services is available online at https://www.webadvantage.net/digital-marketing-services or call 410-942-0488.
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