Hollis Thomases, founder and CEO of WebAdvantage.net and ClickZ columnist since 2005, wrote an in-depth article about display advertising published in the latest edition of Search Marketing Standard magazine.
In her article “Display Network Ads In 5, 4, 3, 2, 1!” Hollis Thomases shows you how to take advantage of the opportunities that display network advertising affords online marketers by understanding the basics and setting expectations prior to taking the plunge and setting up a campaign. She discusses techniques and tips for both the Google Display Network and Bing’s Content Network, particularly concerning display ad formats and pricing structures. With three key takeaways and a handy chart of submission sizes for Google display ads, this article is a great introduction to the basics of this intriguing means of extending your advertising spend online.
Click here to read the full article.
back to topYour workshop couldn't have come at a better time! You've helped my company and me gain the knowledge needed to get that 'edge' over our competitors.
Tegrant Corporation/ Alloyd Brands, LPA Member
