Hollis Thomases, founder and CEO of WebAdvantage.net and ClickZ columnist since 2005, wrote a helpful guide about display advertising on a budget published in the latest edition of Search Marketing Standard magazine.
“As an agency owner, I’m contacted all the time by small businesses who want my help in planning and buying them online advertising campaigns. Most of the time, their budgets are too small to support the work that goes into professional planning and campaign management, but there is a solution for smaller advertisers with limited budgets: do it yourself (also known as self-serve) advertising platforms,” Thomases says.
Click here to read the full article.
I am continually using and enjoying the tricks and benefits I gained during your June presentation to the Laboratory Products Association on Web marketing.
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Marketing Coordinator
Tegrant Corporation/ Alloyd Brands, LPA Member