3-27-12 PMRG Annual National Conference - Accessing Physicians in an Evolving Healthcare Environment

Event: Join Hollis Thomases, CEO of Web Ad.vantage, Inc; Barbara Gassaway, President of The Research Group; and Myra Norton, CEO of Community Analytics LLC at the Pharmaceutical Marketing Research Group (PMRG) Annual National Conference.

Where: Online (Register here!)

When: March 25 - 27, 2012

Register: Registration is open to PMRG members and non-members. Click here to register.

Session Description:
Physician Access Giving You Heartburn? Overcoming the Pain of Accessing Physicians in an Evolving Healthcare Environment. Physicians have less time to spend with sales representatives, and the regulatory environment is such that avenues through which a pharmaceutical or biotechnology organization can engage target physician audiences are becoming more and more limited. Given these realities, we scanned the current approaches to solving this challenge and discovered an unmet need.

Key Takeaways:

• Understand the what, who and how of accessing physicians in the current environment
• Data supporting the application of that understanding utilizing a case study of gastroenterologists
• Learn how to apply that understanding across any physician community

Event Overview:
The 2012 PMRG Annual National Conference at the JW Grande Lakes in Orlando on March 25-27, 2012 will answer that question. Rev Up Your Innovation Engine focuses on the future - helping all of us in this industry determine which trends are most impactful. Our incredible keynote and general session speakers will challenge members to look past today’s trends and into tomorrow’s.

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