ValueClick, Inc., provider of media, technology and services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels , announced that it has signed a definitive agreement to acquire Commission Junction, a privately-held affiliate marketing technology and services company located in Santa Barbara, California.
In affiliate marketing, (for more info on affiliate marketing see OnlineMarketingLinks.com) a customized network of affiliate partner sites is developed by or for a merchant in order to generate incremental sales and leads, based on a pay-per-lead and/or revenue-sharing model. Affiliate marketing has been identified by the National Retail Federation’s Shop.org as one of the most effective methods of enabling online retail commerce, a $95 billion industry that is expected to grow to approximately $230 billion by 2008. (Source: Forrester Research, August 2003).
“The acquisition of Commission Junction would double the size of our affiliate marketing division, and is the latest example of ValueClick’s ability to execute on our strategy of being a single-source provider of technology, media and services for digital marketers,” said James Zarley, chief executive officer and chairman of ValueClick. “Commission Junction is a profitable and growing company that will provide synergies in products, services and expertise to enable ValueClick to take even greater advantage of the expected growth of online commerce. We are excited to welcome Commission Junction to the ValueClick family.”
Commission Junction is ValueClick’s eight acquisition in 3 years.
“Joining Commission Junction with ValueClick would create a clear leader in affiliate and pay-for-performance marketing,” said Jeff Pullen, president and chief executive officer of Commission Junction. “The strength of Commission Junction’s network and our wide-reaching client base of publishers and advertisers will benefit from ValueClick’s diverse, integrated offerings and financial strength.”
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