The Contender’s Corner - Five Disruptive Holiday Shopping Trends

Five Disruptive Holiday Shopping Trends

As retailers look ahead to the big season, the talk of the industry this year is how to deal with a customer who wants to buy anytime, anywhere, and one who is making decisions based on social connections. Here are five types of shoppers expected to have a big impact on holiday shopping this year. (Read More…)

Why the Middle Market Matters - Now More Than Ever

The “middle market” is to the U.S. economy what North America was to Christopher Columbus: a giant, incredibly important, heretofore “undiscovered” but now unavoidable and centrally important part of the world’s landscape. ndividually, these companies tend to be smaller, less visible and vastly less reported upon than their publicly-owned brethren, but their impact taken together—though historically hard to evaluate precisely—is large and growing larger in this era of economic restructuring and retrenchment. (Read More…)

7 Disruptive Innovations that Turned Their Market Upside Down [Infographic]

Who are the movers, the shakers, the companies that affect profound change? And what products do they bring to market that disrupt all others, making other companies completely re-think their strategies? Let’s take a look at seven of those products whose competitors wish had never existed. That’s what we’ll find out with this infographic by professional networking site Focus.com. You’ll see how 7 companies such as Skype, Netflix, Apple and Google rolled out products and services that approached their market in such a unique way that they changed everything. (Read More…)

Six Brands that Have Come Back From the Dead

It is not unusual for brands to disappear. It is unusual to see major brands resurrected. Scores of brands like New Coke, Circuit City, and Borders are likely to be gone forever. But a number of companies find that certain dying brands still have some attraction for consumers. This may be because at one time they were well-known, at least well enough to make them worthwhile targets for new investment. 24/7 Wall St. looked at the world of dying brands to find several that, with product changes and marketing dollars, have come back to their previous levels of sales and popularity. (Read More…)

Are Dr. Pepper’s New Ads Too Manly for Women?

Every marketer would encourage catering your message to your target audience, but does Dr. Pepper go too far by possibly alienating women? In its latest ad campaign for a new soda called “Dr Pepper Ten” (a ten calorie drink), Dr Pepper says “it’s not for women” and calls it “10 manly calories”. The target audience for this drink is young men who drink a disproportionate less amount of diet soda’s compared to women and older men. Furthermore, could this edgy ad campaign turn women off to the entire Dr. Pepper family of sodas or does it just miss the mark? (Read More…)

The Fall of Giants: Sony and RIM Continue to Lose Ground

I wasn’t surprised to hear that both Sony and RIM are spiraling into market irrelevancy. It’s been an inevitability since about 2009 that Sony would see declining fortunes and it’s been clear for months that RIM is near death. I’m just sad to see both of them go. (Read More…)

The Contender’s Corner is our monthly round-up of challenger brand news, information, case studies, disruptive ideas, and resources for aspiring brands who are ready to get F.I.E.R.C.E. and take on the market leader! For more great content, subscribe to our Challenger Brands topic on Scoop.it and follow our#isfierce hashtag on Twitter.

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