“Sneak Peeks” are a series of previews and first looks at the inside pages of the new book Twitter Marketing: An Hour a Day. Watch this blog for the very latest news and inside info about the book, brought to you straight from author Hollis Thomases.

A Selection of Social Media Measuring Tools for Business

With this sneak peek, we’re going to provide you with a partial list of some of the social media monitoring and measuring tools used for businesses. (For the full list, you’ll have to wait for my book, hint-hint!)

Radian 6

Radian 6 is one of the more well-known solutions in the industry. It has both corporate and agency solutions. Through its real-time executive dashboard, companies can track and be alerted to who are their influencers and what they’re saying and sharing about the brand. Radian 6 also ties in with software like Salesforce.com and Web Trends.

SM2 (Techirgy)

SM2 (Techirgy) is a social media monitoring and analysis solution designed for PR and marketing professionals. It tracks social media conversations, reviews and positive/negative sentiment for brands, clients, competitors, and partners.

Sysomos

Like the two companies mentioned previously, Sysomos’ Web provides real-time robust tracking, notifying, aggregating, analysis, and data reporting options.

ListenLogic

Focused on the enterprise sectors such as Sales & Prospecting, Marketing, Customer Service, Research & Development, Public Relations, Corporate Monitoring, and Competitor Intelligence, ListenLogic’s “listening platform” tracks and analyzes online chatter.

Spiral16

Labeling its “informatic software” solution Spark, Spiral16’s “virtualization engine” enables businesses to discover patterns and relationships among large data sets by organizing them in interactive displays.

RapLeaf

RapLeaf gathers and analyzes “people information” such as demographics, personal interests, friend networks, and someone’s social media footprint across the Social Web.

ScoutLabs

A solution priced to accommodate even small businesses, ScoutLabs delves into searches, sentiment tracking, buzz tracking, email alerts, collaboration, and conversation digests, among other offerings.

Sentiment Metrics

International? British-based Sentiment Metrics offers its social media data analysis tool in multiple languages: Dutch, English, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, and Swedish.

Also check out:

• Sneak Peek #1
• Sneak Peek #2
• Sneak Peek #4

About the Book

Twitter Marketing: An Hour a Day is a new book by expert author Hollis Thomases, President and CEO of Web Ad.vantage, Inc. Published by Wiley. In stores now!

Comments(7)

7 Comments

1. Thanks for mentioning Sysomos. We offer two services:

   1. Heartbeat, a user-friendly, flexible and cost-effective tool that provides social media monitoring and measurement

   2. Media Analysis Platform (MAP), which offers robust analytics, automated sentiment and reporting tools.

   cheers, Mark

     Comment by Mark Evans — October 10, 2009 @ 10:45 am

2. You’re welcome, Mark! You have clearly provided proof of concept as your post comes only about 2 hours after we posted this Sneak Peek live…and on a weekend no less! I applaud your walking the walk!
   .-= Hollis Thomases´s last blog ..

     Comment by Hollis Thomases — October 10, 2009 @ 10:55 am

3. I hope you found room for Trackur on your list.

     Comment by Andy Beal — October 10, 2009 @ 11:37 am

4. [...] is the original post: "Sneak Peek" #3 - Twitter Marketing: An Hour a Day | Web Ad.vantage Tweet This Or Share Through Other Social [...]

     Pingback by "Sneak Peek" #3 - Twitter Marketing: An Hour a Day | Web Ad.vantage | Complete Twitter — October 10, 2009 @ 2:13 pm

5. Great preview-thanks for including Spiral16. We have a cool new sampling of results from the H1N1 vaccine that showcases the very virtualization you mentioned! Link attached…

   Eric Melin
   @Spiral16
   .-= Eric Melin´s last blog ..Sentiment analysis of H1N1 Vaccine shows valuable information spread through social media =-.

     Comment by Eric Melin — October 12, 2009 @ 9:25 am

6. Fantastic, Eric! Thanks for contributing…and demonstrating you do what I’ve said you do!

     Comment by Hollis Thomases — October 13, 2009 @ 1:58 pm

7. Hi Andy,
   Yep, Trackur is in the book, though I categorized it in with Reputation Management tools (small nuances of difference). That list hasn’t been released for Sneak Peek though…at least not yet! I appreciate the tickler!

     Comment by Hollis Thomases — October 13, 2009 @ 1:59 pm