With the meteoric growth of emerging markets and the rise of mobile penetration and digital consumption, marketers need to be thinking globally when it comes to new opportunities, especially for mobile advertising.
This comprehensive infographic from JANA explores the future of mobile advertising in emerging markets. We compiled our favorite stats from the infographic below (skip ahead).
(Click the Infographic to view it Full-size)
Infographic courtesy of JANA.
- Emerging markets are projected to account for two-thirds of the world’s output by 2013.
- The 4 most populous emerging markets today are China, India, Indonesia, and Brazil
- Consumer spend by emerging markets’ middle class will surpass Western markets’ spend in a few decades
- Globally, the size of the middle class may increase from 1.8 billion to 3.2 billion by 20120
- 85% of the above growth will come from Asia
- North America spends $149.4 billion on traditional advertising, but only $29.3 billion on digital advertising
- Digital ad spending is growing faster than any other medium at an average annual rate of 14%
- Globally there are over 5.3 billion mobile subscriptions, or 77% of the world’s population
- The countries with the highest mobile penetration are Vietnam (175.3%) and Russia (164%)
- The United States’ mobile penetration is 90%
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