Introducing Our Online Marketing Audit & Assessment Division

Did you know the average commercial airliner has over one million moving parts? That’s like half the number of moving parts in your average multi-channel digital marketing campaign! Think about how much work goes into making sure everything is fine-tuned and running smoothly. You finally understand how your direct traffic is behaving and how you can cater to those loyal customers, your landing pages are converting like you want them, and your quality score is on the rise in Google. Now think about all that tuning and maintenance going out the window when your boss changes his mind or a government agency changes what can or cannot be said in social media spaces. (Insert breaking glass or scratching record sound here.)

With such a diverse array of tactics and tracking techniques available, digital marketing can be overwhelming. You cannot be expected to stay on top of all those moving parts and many times the average marketer or product manager is just too close to the campaigns to see the meaning behind tiny little blips on the analytics dashboard. The great news is that there is help available and it doesn’t have to come locked up within a larger outsourced campaign effort. This help is what our new Online Marketing Audit & Assessment division of business is all about: helping our customers make sense of the mountains of data and creating those wonderful light bulb moments when a great idea translates to positive ROI in your digital campaigns.

Web Analytics is a key area where we can create these little epiphanies. Sometimes the tiniest speck of data can trigger one. For example, some companies may have common abbreviations or even numbers within their names or products. Maybe you are a marketing manager for a bank named First Bank of America. Despite your branding efforts, the search engines may be sending you more traffic for “1st Bank of America” because more users are searching for the numerical version. This is the perfect example that no matter what branding work is done; you have to be prepared for all eventualities online as you will never be able to control what the user does. Of course this is a simple example (hey we can’t give away all our secrets now can we?) but you would be surprised how the obvious things get lost in the mix and can often yield significant performance results.

Since 1998, Web Ad.vantage has been running all manner of campaigns for our customers and the day in and day out optimization of these campaigns has armed us with an encyclopedic knowledge of manipulating and reading all those moving parts to create positive performance results. The feedback we get from our customers tells us that while having us run a campaign is valuable, the consultative insights we provide on our campaigns and even those where we are not involved is even more exciting. This is really the impetus for us to decide to package up these insights and offer them on their own so that everyone can benefit from them. This type of solution is highly consultative in nature, so give us a call today and we can talk through a solution that will suit your business.

You will be pleasantly surprised how a little outside perspective can produce insights that supercharge your online campaigns.

»

Leave a comment

 back to top