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• 2009?s 20 Most Unoriginal Online Media Planning Strategies
  Dec 29, 2010 - This article by Hollis Thomases originally appeared in ClickZ on December 15, 2009. Let’s be real: the online advertising industry (...)
• DSPs, SSPs, RTBs, DMPs – Online Media’s Newest Alphabet Soup
  Dec 28, 2010 - This article by Hollis Thomases originally appeared in ClickZ on December 14,2010. If audience size is any indication of a (...)
• Different Views of View-Through Tracking
  Dec 14, 2010 - This article by Hollis Thomases originally appeared in ClickZ on November 30,2010. A media planner’s job is to plan campaigns (...)
• 10 Keys to More Effective Social Media Marketing
  Dec 10, 2010 - A recent Econsultancy report revealed that 86% of more than 800 companies surveyed plan social media budget bumps in the (...)
• 5 Considerations for B2B Facebook Marketing
  Dec 03, 2010 - In the B2B world, social media isn’t quite the darling that it is in B2C. Many B2B companies struggle to (...)
• Marketing to Digital Moms
  Nov 30, 2010 - This article by Hollis Thomases originally appeared in ClickZ on November 16,2010. When I attended ad:tech New York two weeks (...)
• 5 Things Local Businesses Need to Know about Google Hotpot
  Nov 24, 2010 - Last week, Google launched Hotpot: a new location-based recommendation engine powered by social media—more specifically, powered by the ratings and (...)
• How Google Ad Extensions Improve CTR and Search Visibility
  Nov 19, 2010 - Ad extensions are a feature Google implemented earlier this year that extend the information contained in Google AdWords ads. Instead (...)
• Advertising Through Deal Sites: Groupon and Beyond
  Nov 16, 2010 - This article by Hollis Thomases originally appeared in ClickZ on November 02,2010. Coupon and deal sites practically predate the Web. (...)
• 30+ Groupon-Like Deal Sites for Online Media Planning
  Nov 12, 2010 - The massive success of Groupon, the original group buying site that crowdsources local savings, has spawned an entire group buying (...)

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