Tracking & Web Analytics

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• Are You Afraid to Pull Over and Ask Your Web Analytics for Directions?
  Jul 14, 2010 - Lewis Carroll once said, “if you don’t know where you are going, any road will get you there.” For this (...)
• Data Reporting Tools That Aid Media Planning
  Jun 30, 2010 - This article by Hollis originally appeared in ClickZ on June 30, 2009. Media planners, online and off-, base their (...)
• How to Prepare for an Online Direct Response Campaign
  May 21, 2010 - This article by Hollis originally appeared in ClickZ on May 19, 2009. Preparing a direct-response campaign requires analytical thinking. (...)
• How To Set Up Event Tracking in Google Analytics (And Why You Should!)
  Nov 12, 2009 - Event Tracking is a very useful feature that Google introduced earlier this year and made available to all Google Analytics (...)
• The Problem With Online Media Measurement Tools
  Nov 10, 2008 - In late February 2008, Google's stock dropped 4 percent in one day after comScore released data suggesting the search giant's click-through rate on paid search ads was decelerating. comScore claimed that Google's growth rate had dropped from 37 percent in October '07 to 0.3 percent in January '08. Soon after, comScore spoke up, pointing out the drop off wasn't a sign of weakening, but instead due to Google's click quality programs. When Google released its 2008 first quarter earnings, it blew away all talk of weakening. Google reported strong click growth of 20 percent year-over-year and revenues of $5.2 billion, up 42 percent year-over-year. (...)
• Google Analytics Data Sharing - Now Optional?
  Mar 13, 2008 - Recently one our our SEO Specialists logged into Google Analytics for a quick peek at our monthly web statistics and (...)
• Field Report: Analytics & Advertisers
  Mar 27, 2007 - This article by Hollis originally appeared in ClickZ on October 10, 2006. Last week, I attended Web Side Story’s ActiveInsights (...)
• Travel, Tourism & Hospitality - The Challenges of Online Marketing, Tracking, & Measuring ROI
  Sep 17, 2005 - The travel industry is quickly recognizing that building a web site with a reservation booking engine is simply not enough. (...)
• Figuring out Web Traffic Analyzers
  Sep 17, 2003 - It’s virtually impossible to gauge the effects of your Internet marketing efforts without regularly analyzing your traffic log statistics (or (...)
• What Site Traffic Reports Reveal to the Marketer
  Feb 21, 2002 - “Traffic,” the commonly used collective term to describe web site visitors, is often the first thing an online company looks (...)

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