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• Twitter Changes Privacy Policy
  May 21, 2012 - Over the weekend, Twitter sent out an email to it’s members alerting them of new changes to their privacy policy (...)
• Biggest Mistake I See on Twitter
  Mar 20, 2012 - If you’re just using Twitter to lurk, you can stop reading now: This advice does not pertain to you. But if you intend to use Twitter for any sort of marketing, whether for yourself or your company, then I beg you: Please take a few minutes now to fully complete your Twitter profile. (...)
• McDonald’s Twitter Mess: What Went Wrong
  Feb 01, 2012 - If you haven't already heard, McDonald's is the latest poster child for social media gone awry. What started out as a simple Twitter promotion campaign—and then evolved into an effort to encourage people to talk about their favorite McDonald's stories—turned into a case of "tweetjacking" of the worst kind. (...)
• When NOT to Outsource Your Twitter Account
  Dec 23, 2011 - Social media can be great for brand-building, but the territory is also riddled with blunders. As the tools expand and so-called experts abound, you need to be judicious in managing your brand's presence. In the worst cases, a bad social media strategy can hurt both passion for your brand and customer loyalty. See which parts of social media and brand stewardship to manage yourself--and which to delegate. (...)
• Three New Biz-friendly Twitter Changes that Brands Will Love
  Dec 09, 2011 - Twitter announced several changes to their platform, some of which seem to actually change (in a good way) how the (...)
• What Not to Share on Twitter or LinkedIn
  Dec 09, 2011 - I really want to tell you about my lingerie ... but I'm not going to. It's true that I've found a certain line of women's underwear that I'm so excited about that, at times, I'm inclined to want to tweet and Facebook about them. But clearly, I don't—because I impose upon myself the common sense "10 second rule." (...)
• What Twitter’s Purchase of TweetDeck Means for Marketers
  May 27, 2011 - This article originally appeared in ClickZ on May 27, 2011. Now that Twitter has scooped up TweetDeck, a tool that (...)
• 10 Twitter Tips for Startups and Challenger Brands
  Mar 11, 2011 - With over 190 million users tweeting 65 million times a day, Twitter presents emerging brands with a ton of great (...)
• Your Favorite Re-tweet Tactics [Poll]
  Aug 06, 2010 - In today’s poll we would like to know your favorite tweet/re-tweet tactics. What do you prefer or what works best for you? [P.S. Poll RTs very welcome, thanks!] View Poll
• More Twitter Advertising Opportunities
  Jul 16, 2010 - This article by Hollis originally appeared in ClickZ on September 8, 2009. Several weeks ago, I wrote about “Integrating (...)

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