Online Public Relations

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• How to Write a Better Press Release
  May 17, 2001 - Although this week’s tip is not one specific to Internet marketing, writing press releases is a topic I find (...)
• Case Studies: Great for PR & Great for Response
  Apr 19, 2001 - Case studies are nothing new. Companies have been using them for years as a way to showcase their accomplishments (...)
• Content Distribution Channels
  Feb 22, 2001 - In past marketing tips, we have stressed the importance of creating original content for your web site or e-mail (...)
• Newspegs - Getting Attention With The Press
  Jan 04, 2001 - I was really lucky. Early on in my PR career, I had enough gumption and follow-through to get the (...)
• Is Publicity Killing the Internet Star?
  Aug 02, 2000 - Just as the popular 80′s song predicted the end of the radio star (death by video), this writer has to (...)
• Just What is a Brand
  Jul 27, 2000 - AOL. Yahoo. Amazon. Coca-Cola. They’ve all got it. A name you not only recognize, but you know who they are (...)
• Online Clipping Services
  May 30, 2000 - In our last marketing tip, we divulged some secrets to finding press opportunities. Well, now that you’re working (...)
• Finding Press Opportunities
  May 18, 2000 - In several of our past marketing tips, we have talked about public relations how-to’s, Look through our archives for: 1/3/99 (...)
• The Internet as a PR Tool
  Apr 06, 2000 - Having just spoken at a conference called, “Advertising and Marketing on the Internet” on the subject of Web PR, I (...)
• Did Somebody Say Dot Org?
  Mar 30, 2000 - Internet marketing is not just for e-businesses and net start-ups anymore. Non-profits who, for years have had to rely on (...)

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